Product Launch ManagerOPPO India • Haryāna, Republic Of India, IN
Product Launch Manager
OPPO India • Haryāna, Republic Of India, IN
6 days ago
Job descriptionCollaborate with product, sales, marketing, and retail, teams to ensure organized launch execution Act as the central point of contact across functions for each product launch Track market trends, consumer insights, and competitor activities to inform GTM strategy Support pricing and positioning decisions with data-backed recommendations Coordinate pre-launch readiness including inventory, POS materials, training, and channel enablement Align with product and supply teams on availability and timelines. Plan and execute launch campaigns (ATL / BTL / Digital) in collaboration with the marketing team Drive awareness, consideration, and sales through multi-channel outreach Develop sales tools, decks, product training, and FAQs for internal teams and channel partners Monitor sell-through and adjust tactics post-launch Track KPIs including sell-in, sell-through, share, awareness, and customer feedback. Provide insights for continuous improvement Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred) 5–8 years of experience in product marketing, category management, or GTM roles—preferably in smartphones, consumer electronics, or IoT Strong understanding of the tech ecosystem and consumer trends in mobility and connected devices Proven ability to manage multiple launches and cross-functional coordination Data-driven mindset with strong analytical skills Excellent communication, presentation, and stakeholder management skills Experience in managing Ecommerce platform & channel marketing Familiarity with local market dynamics and telecom ecosystem
Job Summary
We are looking for a strategic and execution-focused Go-to-Market Manager to lead the planning and rollout of smartphone launches. This role will coordinate cross-functional teams to ensure successful market entry, competitive positioning, and sustained product growth across channels.
Key Responsibilities :
Go-to-Market Strategy :
- Develop and execute GTM plans for smartphones in alignment with business goals
- Define target segments, pricing strategy, value proposition, and launch timelines
Cross-functional Leadership :
Market & Competitor Analysis :
Product Readiness :
Campaign Management :
Sales Enablement :
Post-launch Performance Tracking :
Qualifications & Experience
Other Requirements :
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Product Manager • Haryāna, Republic Of India, IN
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