Dainik Bhaskar - Chief Manager - Category Narrative Development

Chief Manager - Category Narrative Development Objective

To build and amplify a strong, positive narrative for the newspaper category and Dainik Bhaskar, strengthening credibility, influence, and leadership through PR, research, influencer engagement, and high-impact editorial amplification.

Key Responsibilities

- Create a positive perception of newspapers and position Dainik Bhaskar as the category leader through social media, print, PR, and events.

- Position newspaper and the Brand Dainik Bhaskar as the Brand of young and affluent readers.

- Develop three credibility-focused reports annually on print media and Dainik Bhaskar using multiple research sources.

- Ensure wide publicity and amplification of these reports.

- Influencer Engagement - Build relationships with influencers and opinion leaders. Drive consistent usage of newspapers and Dainik Bhaskar specifically in reels and digital content.

- Influencing Key opinion Leaders through effective communication and engagement - Build and manage a structured database of industries, MPs, MLAs (14 states), industrialists, CAs, and lawyers.

- Deliver minimum 3-4 communications per year per stakeholder group on newspaper evolution, industry progress, and Bhaskars leadership.

- Push Bhaskars impactful editorial stories at least three times a month on social media and directly to key stakeholders, highlighting journalism quality and impact.

Key Skill Set

- PR & Corporate Communications

- Research and narrative development

- Strong understanding of the media and journalism ecosystem

- Close collaboration with Editorial, Brand, CSR, Circulation, and Ad Sales teams

(ref:iimjobs.com)