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Marketing Director
Marketing DirectorInnovation Technology By Design • Delhi, India
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Marketing Director

Marketing Director

Innovation Technology By Design • Delhi, India
30+ days ago
Job description

We’re hiring a Director of Marketing to own demand generation and pipeline execution for the US market.

This is not a brand-only or strategy-only role. We’re looking for someone who has personally built and executed demand gen programs, understands US B2B buyers, and knows how to turn campaigns into real pipeline.

What You’ll Own

Demand generation strategy and execution for the US market

Marketing-sourced and marketing-influenced pipeline

Campaigns across paid media, email, content, webinars, events, and partners

Funnel performance from lead to opportunity

Marketing performance reporting and optimization

You’ll be accountable for

results , not activity.

Skills That Matter in This Role

You’re a strong fit if you :

Have hands-on experience running US demand gen campaigns

Understand US buyer behavior and sales cycles

Are fluent in funnel metrics and pipeline math

Move quickly from strategy to execution

Make decisions based on data, not theory

What This Role Is Not :

Not a brand or communications role

Not a theoretical strategy position

Not a junior or coordinator role

We’re looking for an operator who builds pipeline.

Experience and Requirements :

Bachelor’s degree required

10+ years of B2B marketing experience

Proven demand generation experience for the US market

Experience working closely with US-based Sales teams

Background in B2B SaaS, IT services, or professional services preferred

Why This Role Matters :

Marketing is a core growth engine here. This role directly impacts revenue, pipeline quality, and go-to-market effectiveness. The right leader will bring clarity, discipline, and consistent execution.

If you’ve built demand engines for the US market and want real ownership, we’d love to talk.

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Marketing Director • Delhi, India

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