Performance Marketing Specialist – Full Time

Location : Remote | Full-time

Salary : ₹50,000 – ₹55,000 (in-hand)

Experience Required : 4–5 years

Company : Ads by Musaib – Performance Marketing Agency

About Us

At Ads by Musaib, we help eCommerce brands scale profitably by achieving consistent 3x+ ROAS through data-driven Meta and Google Ad strategies.

We work with fast-growing D2C brands and help them turn ad spends into scalable, profitable revenue.

We’re looking for a Performance Marketing Specialist who understands eCommerce inside out — from acquisition cost to customer lifetime value — and knows how to use paid media to drive profitable growth.

Role Overview

As a Performance Marketer, you will manage, optimize, and scale paid ad campaigns across Meta (Facebook & Instagram) and Google Ads for multiple eCommerce brands.

You’ll work directly with the strategy and creative teams to ensure every campaign delivers ROI-focused performance and business growth.

Key Responsibilities

• Plan, launch, and scale Meta and Google Ad campaigns for eCommerce clients.
• Strategize full-funnel ad structures — from prospecting to remarketing.
• Analyze campaign performance and optimize for profitable ROAS and lower CAC.
• Conduct A / B testing on creatives, ad copies, and audience segments.
• Track and report key metrics such as CTR, CPA, ROAS, and LTV.
• Coordinate with design and copy teams to ensure ad creatives align with strategy.
• Research new audiences, trends, and ad opportunities to stay ahead of competition.
• Manage ad budgets efficiently while maximizing revenue output.
• Leverage tools like Meta Ads Manager, Google Ads, GA4, and other analytics dashboards.

Requirements

Perks