Digital Engagement Strategist

About I-PAC

I-PAC (Indian Political Action Committee) is a leading consulting firm that provides innovative, data-driven solutions to tackle the most complex campaign challenges. We specialize in delivering strategic insights and actionable plans that drive growth, enhance performance, and maximize the impact of campaigns. Our expertise lies in aligning creative strategies with seamless execution, ensuring every campaign achieves its goals. From crafting tailored messaging to optimizing campaign logistics, we are committed to delivering results that address immediate needs while building long-term success for our clients.

About the Role

We are looking for a dynamic and adaptable individual to join our Digital Network Unit at I-PAC. As Digital Communications & Network Specialist , you will be responsible for strategizing and executing digital campaigns, managing online communities, and mobilizing grassroots digital networks for impactful political engagement across various social media platforms. This role demands a strategic thinker who thrives in a fast-paced, high-pressure environment, with the ability to manage multiple stakeholders effectively.

What You’ll Do

• Build and maintain strong relationships with political leaders, community influencers, journalists, and key stakeholders to amplify campaign messaging and drive engagement.
• Oversee and manage social media accounts by posting content, monitoring engagement, and responding to interactions across platforms.
• Plan, implement, and monitor digital campaigns to ensure alignment with strategic goals, adjusting and optimizing as needed for maximum impact.
• Develop and nurture a robust network of supporters, influencers, YouTubers, and media personnel at the grassroots level to expand the campaign's reach.
• Stay informed on evolving digital trends, social media changes, and audience behaviors to help shape campaign strategies and decisions.
• Collaborate with design, video, and campaign teams to ensure seamless execution of digital initiatives.
• Be proactive in adjusting to the demands of a high-pressure environment and be open to travel as required to support on-the-ground activities.

What You’ll Bring