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Refractive Manager

Refractive Manager

Biotech Healthcarewest bengal, India
4 days ago
Job description

Job Title : Refractive Manager

Division : Ophthalmology

Speciality : Surgical Ophthalmology (Intraocular Lens Portfolio)

H.Q. : Kolkata

Experience Required : 06 to 12 Years

Industry : Ophthalmic Surgical / Ophthalmic Pharma

Role Objective :

  • A key objective of this position is to build and expand the customer base and market share for trifocal, phakic, and premium intraocular lenses (IOLs) . Refractive Manager – Trifocal will leverage scientific selling techniques to support the sales team, increase product usage among low-volume users, and achieve sales and market share objectives within the assigned territory.

Role & Responsibilities :

  • Market Development : Build up the customer base and increase market share for trifocal, phakic, and premium IOLs.
  • Scientific Selling : Utilize specialized knowledge and skills to sell trifocal, phakic, and premium IOLs effectively.
  • Team Support and Training : Provide support and training to the existing sales team to bridge scientific knowledge gaps and increase product usage among low-volume users.
  • Account Focus : Target specific accounts for bundling and volumetric schemes to maximize sales.
  • Brand Awareness : Drive focus on Trifocal RTD in the state to increase brand awareness.
  • Guidance and Coordination : Guide product specialists on bundling strategies and work with the team to drive sales and brand awareness.
  • Customer Service : Provide prompt and effective customer service to key accounts, building and maintaining strong relationships to achieve sales goals.
  • Sales Achievement : Achieve annual sales plans and market share objectives for trifocal, phakic, and premium IOLs in the assigned territory.
  • Territory Management : Review systems and processes, analyze data, and manage the territory comprehensively.
  • Compliance and Reporting : Handle adverse event and product complaint activities at the local level, ensuring adherence to corporate compliance guidelines and programs.
  • Intra-Divisional Collaboration : Maintain routine communication and coordination with the Zonal Sales Manager and GM Sales within the assigned territory.
  • Functional Skills Required :

  • Scientific Knowledge : Deep understanding of trifocal, phakic, and premium IOLs and their applications.
  • Sales Acumen : Expertise in developing and executing sales strategies, including bundling and volumetric schemes.
  • Analytical Skills : Ability to analyze market data and trends to make informed decisions.
  • Training and Development : Capability to upskill the sales team with scientific selling techniques.
  • Behavioral Skills Required :

  • Communication : Strong verbal and written communication skills for effective scientific discussions and relationship building.
  • Customer Focus : Dedicated to providing exceptional customer service and building long-term relationships.
  • Leadership : Ability to guide and motivate the sales team to achieve targets.
  • Adaptability : Flexibility to adapt to changing market conditions and customer needs.
  • Collaboration : Strong team player with the ability to work collaboratively across divisions.
  • Specific Professional Competencies :

  • Business Acumen, Customer Focus, Drive for results, Problem-solving, Peer relationship, Negotiation skills, Functional / technical skills, Presentation skills, Adherence to Ethics and Values, Integrity.
  • Biotech is an Equal Opportunity Organisation promoting diversity while ensuring no discrimination on any ground, including gender, race, religion, age, sexual orientation, disability, etc.

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