Senior Associate - Search Engine Marketing

Inviting applications for the role of Senior Associate, Search Engine Marketing!

Search Engine Marketing Analyst job

The Search Engine Marketing Analyst (SEMA) role will work on optimizing and managing PPC / Search Ads across different Publishers like Google Ads and Bing Ads. Offering their services across a wide range of business verticals.

This role demonstrates proficiency with Online Search Ads (PPC). SEMA will be responsible for the performance of the assigned campaigns and will leverage the training provided to effectively optimize the campaigns to meet advertiser's goals.

Responsibilities

The candidate must be flexible and able to multitask across a variety of job duties, including :

Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages

Ensure ads, keywords and landing pages are in alignment with the focus of the campaign

Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations

Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance

Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead

Meet the daily targets for campaign reviews and turnaround times for issues highlighted

Work effectively with an extended global team

Minimum Qualifications / Skills

Any graduate

Has basic understanding of Digital Marketing concepts

Demonstrates proficiency in verbal and written communication skills

Preferred Qualifications / Skills

Experience in Search Engine Marketing or completed a course in digital marketing will be an added added advantage

Competency with using Word and Excel

Ability to prioritize workload and meet strict deadlines

Focused and detail-oriented

Adaptability / Ability to Multitask

Open to Feedback & Suggestions

Good communication skills (written & spoken)