Emeritus - Manager - Product & Brand Marketing

About is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries. Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Job Own Brand communication and positioning for a portfolio of higher education programs; ensure timely delivery of assets aligned with business objective and meet expectation / guidelines from partners.

• Lead Go-to-market creative planning and execution for new program launches, coordinating deliverables across stages from concept to post-launch rollout.
• Work cross-functional with various teams like Business, Learning Product, Creative, Media, Agencies etc. to translate inputs into actionable brief and deliver compelling product collaterals.
• Work closely with performance media team to
• Track and improve creative performance regularly and improve creative based on data and platform best practices.
• Leverage media insights or campaign analysis for improve messaging and creative formats.
• Ensure brand consistency and compliance with guidelines provided across all touchpointsmicrosites, brochures, emails, digital creatives, landing pages, and product pages.
• Work in partnership with the creative team, creative agencies and assist in development of creative briefs to meet objectives for all advertising campaigns. Be responsible for coordination of the marketing communication with the Business Team, Creative team, Tech team and function with multi-faceted design, HTML and marketing operations and requirements. You will work with the creative team to ideate new creative concepts based on platform best practices and past campaign performance. Work to deploy the marketing collateral into digital marketing campaigns and look to execute optimizations to marketing collateral at regular intervals. Create, Own and Manager Assets across customer journeys for Product like Microsite, Landing Page, Brochure, Emailers, Digital Creative, Social Media, PR, On Ground Activation Assets, etc.
• Execute multi-channel campaigns, ensuring the alignment of communications and messaging across all channels. Drive process-based execution, ensuring deadlines are met for required assets and cross-functional teams are aligned on deliverables.
• Build, mentor, and manage a high-performing team.
• As a standalone role, this position is best suited for an execution-focused marketer who thrives on ownership and hands-on delivery. Youll work cross-functionally to bring programs to life from brief to deployment, ensuring consistency, accuracy, and creative impact across channels.

Skills & A holder of a bachelors / Master's degree in either marketing, business, or a related field. Strong with written and spoken communications and have knowledge of content development process.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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(ref : iimjobs.com)