Key Result Areas
Detailed Actions
Conversion to Franchisee Stores jointly with Sales team
- Shortlist top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners.
- Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier.
Evaluating Retail Excellence Score (RES) and working on driving the same
Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, customer feedback capture, POS Billing adherence, etc.Audit Franchise retail excellence score on quarterly basis.Create awareness and importance of RES among franchise partners.Support Delivery of All Marketing, VM Campaigns and focused product sales
Support sales of focused products via placement, display, and promotion through colour consulting and painting services.Monitor effectiveness of VM arrangement at stores and recommend changes.Execute marketing and promotional campaigns for the Franchise Partner.Plan Franchise Launch & coordinate Upgrade
Coordinate the store launch plan and monitor the launch / opening process for smooth operations.Monitor Business Performance of Franchise Stores
Monitor new store performance with required handholding for first 6 months.Drive measures and plans to improve underperforming stores.Drive sales of focused value-added products and services through Franchise Stores.Track ROI of Franchise Stores by closely watching sales and cost implications.Relationship Management and Conflict Management with Franchise Partners
Build relationships with top Franchise Partners in the territory.Manage conflict within Franchise and non-Franchise stores.Coordinate with sales team for quick resolution of conflicts and escalated issues.Training
Train Franchise Dealer staff on company systems and processes.Train staff on increasing conversions, upselling, cross-selling, and improving customer handling.Tally & EDC Installation & Adoption
Ensure all stores get Tally installed after readiness and EDC machines installed.Collect consent forms for EDC from all finalized stores during agreement signing.Drive integration and adoption for EDC and Tally across all stores.Paint Consultant
Hire Paint Consultants in coordination with RD Zonal Associate hiring team.Drive productivity for Paint Consultants across all stores ensuring they file required CRM data on time.Manage performance of Paint Consultants through regular follow ups and reviews.Skills Required
Sales