Digital Marketing Manager

Designation : Manager - Performance Marketing & Spotify Playlisting

Area of Work : Youtube Ads, Spotify Ads & Playlist Curation, Meta Ads, Snapchat Ads

Work Experience Required : 3-4 years

Work Location : Mohali

• To plan, execute, and optimize YouTube ad campaigns for various clients
• Doing in-depth research for keywords that we can target for paid ads on SEM
• Conduct in-depth research on target audiences and create targeting strategies
• Well versed with video ads
• Analyse campaign performance data and make data-driven decisions to optimize campaigns
• Stay up-to-date on YouTube ad best practices and new features
• Monitor and report on campaign performance to clients Requirements
• Preparing proper in-depth report for all the campaigns executed from our end
• Regular interaction with all the clients sharing the updates on all the campaigns
• Adding on new areas where we can execute and optimise ad campaigns
• Keeping a track of all new prospect clients and staying updated with the latest digital trends, products, features etc.
• Coordinating with the various vendors for negotiating best rates for various campaigns and sharing the same with the team
• Helping the team with creative inputs on all ongoing campaigns and adding on new elements to these campaigns
• Ensuring proper invoices are raised for all the completed campaigns
• Bringing in new clients, upselling for existing campaigns
• Well versed with running Snapchat Ads, Meta Ads & Spotify Ads
• Should be willing & able to create Spotify UGC playlists
• Well versed with music scene and latest drops
• Should be able to curate and build playlists