Growth Marketing Manager

Role Overview We are looking for a data-driven and experimentation-oriented Growth Marketing Manager who will accelerate user acquisition, optimize conversion funnels, and drive scalable growth through digital performance channels and affiliate ecosystems. This role requires a deep understanding of customer acquisition metrics, paid marketing, affiliate programs, attribution, and lifecycle marketing to improve ROI across multiple channels.

Key Responsibilities

Own and execute end-to-end user acquisition strategy across paid, performance and organic channels (Google, Meta, UAC, Programmatic, etc.).

Lead and scale the Affiliate & Partnership marketing program across publishers, influencers, aggregators, and industry partners.

Build and manage growth experiments (A / B testing, funnel optimization, pricing experiments, onboarding journeys).

Track and improve key growth metrics : CAC, LTV, conversion rate, retention & payback period .

Collaborate with product, analytics, brand and CRM teams to design growth loops and referral programs .

Manage agency and vendor relationships for campaign execution and reporting.

Identify new acquisition opportunities, innovative channels and high-ROI growth levers .

Own marketing dashboards—build insights from Google Analytics, Mixpanel, AppsFlyer / Branch, CleverTap / MoEngage , etc.

Ensure budget ownership & ROI optimisation across all paid channels.

Required Skills & Qualifications

4–7 years of experience in growth marketing / performance marketing , preferably in consumer tech or fintech .

Strong hands-on experience in user acquisition, affiliate marketing, paid marketing & funnel optimisation .

Proficiency in performance and attribution tools — Google Ads Manager, Meta Ads Manager, AppsFlyer / Branch, GA4, Mixpanel, Adjust, MO / CT .

Solid understanding of data analytics, cohort tracking, funnel visualization & experimentation frameworks .

Experience managing monthly marketing budgets and ROI goals .

Comfort working in fast-paced, hypothesis-driven, experimentation-focused environments .