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Digital Marketing Manager

Digital Marketing Manager

Santamonica Study Abroad Pvt. Ltdkochi, kerala, in
8 days ago
Job description

Key responsibilities

Strategy and planning

  • Create, implement, and manage end-to-end digital marketing strategies that align with broader business objectives.
  • Oversee all digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and display advertising.
  • Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple digital touchpoints.

Team leadership and management

  • Lead, mentor, and manage a team of digital marketing specialists and other marketing professionals.
  • Provide guidance and support to team members, fostering a collaborative and high-performance work environment.
  • Oversee content creation and distribution efforts to ensure brand consistency and effectiveness.

    • Campaign execution and optimization

  • Plan, execute, and track multi-channel campaigns from the idea stage through to execution and implementation.
  • Optimize campaign performance through continuous monitoring, analysis, and refinement based on data-driven insights.
  • Conduct A / B testing and other experiments to optimize landing pages, user funnels, and other conversion points.

    • Budget and performance analysis

  • Manage and allocate digital marketing budgets effectively to maximize return on investment (ROI).
  • Measure and report on the performance of all digital marketing campaigns against key performance indicators (KPIs).
  • Develop dashboards and reports to communicate performance and progress to senior stakeholders.

    • Cross-functional collaboration

  • Work closely with cross-functional teams, including sales, product, and web development, to ensure consistent messaging and cohesive marketing initiatives.
  • Provide strategic guidance and support to leadership on digital marketing trends and opportunities.

    • Market and trend analysis

  • Stay up-to-date with the latest trends and best practices in digital marketing and emerging technologies.
  • Research consumer behaviours and monitor competitor activity to identify new opportunities for growth.

    • Essential qualifications and skills

    Experience

  • 6+ years of digital marketing experience : With a proven track record of managing successful digital marketing campaigns.
  • Leadership experience : Demonstrated ability to lead and manage a team of marketing professionals.
  • Experience in relevant industry : Experience in a specific sector (e.g., B2B SaaS, e-commerce) may be preferred.

    • Technical skills

  • Expertise across digital channels : In-depth knowledge of SEO, SEM, PPC, email marketing, content marketing, and social media advertising.
  • Analytics and reporting tools : Proficiency with tools such as Google Analytics, HubSpot, SEMrush, and other analytics platforms.
  • Technical knowledge : Familiarity with web technology, including basic HTML / CSS and content management systems (CMS).
  • Certifications (optional) : Certifications in Google Ads, Google Analytics, or HubSpot are a plus.

    • Soft skills

  • Strategic thinking : Ability to develop long-term vision and plans aligned with business growth.
  • Analytical mindset : Aptitude for interpreting complex data and deriving actionable insights.
  • Excellent communication : Strong verbal and written communication skills to present strategies and reports to stakeholders.
  • Leadership and mentorship : Ability to motivate, guide, and develop team members.
  • Adaptability : Capacity to stay current with an ever-changing digital landscape and pivot strategies as needed
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    Digital Marketing Manager • kochi, kerala, in