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Choice Group - Digital Manager

Choice Group - Digital Manager

Choice ConnectMumbai, India
30+ days ago
Job description

Were seeking a creative, data-driven, and finance-savvy Digital Manager to lead our social media presence in the Asset Management vertical.

The ideal candidate knows how to turn complex financial concepts into relatable content, build a brand narrative, and drive engagement across platforms.

NOTE : Mandatory experience with AMCs.

Key Media Strategy :

  • Develop and execute platform-specific strategies (LinkedIn, Twitter, Instagram, Facebook, YouTube) aligned with business goals and compliance norms.

Content Creation & Calendar Plan, create, and schedule content (posts, videos, reels, infographics) for regular, topical, and campaign-based communication.

Brand Voice & Maintain a consistent brand voice.

  • Monitor DMs, comments, and queries to ensure prompt and professional responses.
  • Campaigns & Ideate and launch integrated digital campaigns in sync with product teams, influencers, and media partners.

    Performance Tracking :

  • Analyze engagement metrics, generate performance reports, and optimize content using insights and trends.
  • Regulatory Ensure all communication complies with SEBI and other relevant regulatory guidelines for mutual fund Keep up with digital trends and propose new formats (like meme marketing, reels, polls, etc.) that are relevant and Master's degree in Marketing, Communications, Finance, or related field.

  • 3+ years of hands-on experience managing brand handles, preferably in financial services.
  • Strong understanding of mutual funds, SIPs, and investing terms.
  • Proficient in tools like Meta Business Suite, Hootsuite, etc.
  • Excellent copywriting and visual storytelling skills.
  • Ability to work with designers, compliance, product, and performance teams.
  • Eye for detail, with a sense of humour and a sharp understanding of the audience
  • (ref : iimjobs.com)

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    Group Manager • Mumbai, India

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