Web Analyst

Role Overview :

We are seeking a highly skilled Web Analytics Specialist with hands-on expertise in Adobe Launch and Adobe Analytics . The ideal candidate will be responsible for implementing, managing, and optimizing analytics tags and data collection frameworks to ensure accurate measurement of digital performance across platforms.

Key Responsibilities :

• Manage and maintain web analytics implementation using Adobe Launch (Tag Manager) and Adobe Analytics .
• Design and implement tracking strategies to capture user interactions and business KPIs across websites and digital platforms.
• Collaborate closely with development, marketing, and product teams to ensure accurate and efficient tag deployment.
• Conduct validation and QA of tagging implementations to ensure data accuracy and consistency.
• Partner with analytics and marketing teams to translate business requirements into effective data collection and reporting frameworks.
• Troubleshoot and resolve tracking or data discrepancies in coordination with technical stakeholders.
• Stay updated on best practices in tag management, analytics governance, and emerging MarTech tools.

Required Skills & Experience :

Preferred Qualifications :