Digital Marketing Manager

Role : Performance Marketing Manager (Fintech | Onsite – Bangalore)About the CompanyA SEBI-registered investment advisory firm transforming wealth management through advanced technology and expert financial planning.The platform provides 360° financial solutions — investments, taxes, insurance, and budgeting — for individuals and families, powered by an AI-driven personal finance assistant for real-time guidance.Role OverviewWe’re seeking an experienced Performance Marketing Manager for our client to lead and optimize digital acquisition and growth campaigns across multiple channels. The ideal candidate will have hands-on experience managing paid media, analyzing campaign performance, and driving ROI through data-led decisions.Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, YouTube, LinkedIn, and other channels
• Monitor and manage budget allocation, performance metrics, and ROI
• Conduct A / B testing, audience segmentation, and optimize creatives and ad copies
• Collaborate with design and content teams to improve ad performance
• Analyze data and prepare detailed campaign performance reports
• Stay updated with the latest trends, tools, and best practices in digital marketingRequirements
• Minimum 4 years of experience in performance / digital marketing
• Strong expertise in Google Ads, Meta Business Suite, and analytics tools
• Proven track record in scaling user acquisition and reducing CAC
• Experience with fintech or app-based marketing is mandatory.
• Strong analytical, strategic, and communication skills
• Work Mode : Onsite – Bangalore