Propelld - Creative Director - Brand & DesignPropelld • Bangalore, India
Propelld - Creative Director - Brand & Design
Propelld • Bangalore, India
13 days ago
Job descriptionYoull lead Propellds creative identity across social media, campaigns, and on-ground activations while building a small intern / freelancer team of designers & editors, and creators who bring ideas to life, fast and beautifully. End-to-End Campaign Execution : Conceptualize Design Shoot Edit Publish. Youll lead the full creative process. Hands-On Design : Create visuals, social assets, and motion graphics when needed. Camera & Production : Handle basic shoots framing, lighting, direction, and storytelling for social and campaign content. Creative Systems : Build scalable design and content frameworks for the brand templates, presets, and visual language guides. AI-Driven Workflows : Integrate AI tools (Runway, Midjourney, D-ID, ChatGPT, ElevenLabs, Synthesia, etc.) to speed up ideation and production. Content Performance : Partner with the growth team to test creative hypotheses and iterate based on performance insights. Leadership : Manage freelance / intern designers, editors, and creators ensuring every output meets the Propelld standard of clarity and warmth. A creative all-rounder designer, director, and doer. You treat creativity like an engineering problem : structure, test, refine. Youre comfortable both behind the screen and behind the camera. You thrive in high-speed environments where idea today post tomorrow is normal. You have a strong pulse on what works on Indian social media tone, color, humor, storytelling. You can brief, shoot, and edit short-form videos yourself. 4-6 years of experience in design, creative direction, or content production (startup / fintech / edtech / agency preferred). Proven portfolio of campaigns or social content youve ideated and executed. Hands-on skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro). Comfortable handling a camera (DSLR or phone-based production) and basic lighting / audio setup. Understanding of AI-based content creation and automation tools. Ability to lead small teams and mentor creative contributors. Build from 01 the creative identity of a brand thats changing Indias education story. Work in an environment that values experimentation, speed, and storytelling. Blend creativity with AI and real-world impact. No layers, no delays your ideas go live, fast.
Bengaluru
Team : Brand & Growth
Reports to : Brand Manager / Head of Marketing
About Propelld
At Propelld, were on a mission to make education financing simple, accessible, and human. Weve built a brand parents and students can trust and now, were looking for a creative leader who can make that trust visually unforgettable.
We want someone who can think like an engineer, design like an artist, and shoot like a storyteller.
The Role
- This is not your traditional Creative Director gig. Youll be conceptualizing, designing, directing, and producing content across social, digital, and brand campaigns.
- If youre someone who can take an idea, script it, shoot it, design it, edit it and make it go live
within 48 hours this is for you.
What Youll Do
Who You Are
What You Bring
Why Youll Love Propelld
In Short
Were not looking for a creative director who approves work.
Were looking for a makerarchitect storyteller someone who can design, direct, and deliver high-impact creative content with speed and soul.
(ref : iimjobs.com)
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Creative Director • Bangalore, India
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