Site Merchandiser
Confidential clientRajasthan, India1 day ago
Job descriptionCollaborate with internal teams to define and execute go-to-market strategies for new product launches, seasonal campaigns, and promotions. Oversee product photography and collaborate with the creative team to ensure all visual assets align with the brand’s high standards. Contribute to the execution of marketing initiatives by providing product assortments, landing pages, and inventory reviews to support email and paid media campaigns. Support the setup and optimization of landing pages for paid campaigns, ensuring alignment with campaign objectives, product availability, and seamless user experience to drive conversions. Use analytics tools to measure site performance, customer interactions, and merchandising effectiveness. Provide insights and recommendations for optimization. Drive A / B testing and data analysis to continuously improve product recommendations, upselling, cross-selling, and overall site performance. Own site WBR highlighting key performance indicators, opportunities for growth, and actionable insights to enhance the customer journey. Work closely with merchandising teams to develop and refine digital merchandising strategies that align with global and regional business objectives. Provide mentorship and guidance to junior team members across functions, fostering a collaborative and high-performance culture. Communicate “voice of the customer” insights to product and marketing teams to ensure that customer feedback influences product development and site merchandising strategies. Ensure efficient execution of new product setups, seasonal updates, and site merchandising activities by developing best-in-class processes and workflows. Collaborate across functions to ensure timely launches of seasonal content, promotional campaigns, and product updates. Identify and propose new site merchandising initiatives, staying current with industry trends and evolving customer needs. Strategic & Analytical : You’re skilled at interpreting web metrics and consumer insights to drive key merchandising decisions. Customer-Obsessed : You prioritize the customer’s journey, optimizing site navigation and product discovery for seamless experiences. Aesthetic Sensibility : You possess a deep appreciation for visual appeal and design, understanding the importance of luxury presentation in elevating the brand. You ensure that the site’s aesthetics and product displays reflect the premium nature of Angara’s fine jewelry, creating an aspirational shopping experience. Collaborative : You thrive in cross-functional environments, working with multiple teams to execute cohesive and compelling ecommerce strategies. Detail-Oriented : You have a keen eye for ensuring product pages, categorization, and merchandising assets are accurate and optimized. Performance-Driven : You’re experienced in using A / B testing and data analytics to drive measurable improvements in site performance. 4+ years of experience in digital merchandising, eCommerce, or a related field, preferably within luxury goods and / or direct-to-consumer (DTC) brands. Strong understanding of web analytics, site optimization techniques, and eCommerce best practices. Experience with A / B testing, site search optimization, and conversion rate optimization (CRO). Proficiency in using tools such as Omniture, GA, or similar platforms for data analysis and reporting. Excellent communication skills, with the ability to work cross-functionally and present data driven insights to stakeholders. Detail-oriented, with a strong ability to manage multiple projects and deadlines in a fast-paced environment. A passion for fine jewelry, luxury products, and providing a premium online shopping experience.
The Senior Digital Merchandiser will work closely with cross-functional teams, including merchandising, creative, marketing, product, UI / UX and engineering to execute strategies that align with our go-to market plans and support growth in our direct-to-consumer channels.
Key Responsibilities
Customer Experience & Site Merchandising
- Partner with creative, merchandising, and product / engineering teams to optimize the online customer experience, focusing on conversion, storytelling, and intuitive navigation.
- Manage the site taxonomy, ensuring products are categorized correctly and strategically to enhance product discovery and maximize engagement.
- Create, own, and manage a comprehensive site calendar that details all site activities, activations, and product launches, ensuring alignment across teams and timely execution of all ecommerce efforts.
- Oversee and ensure the quality of product listings (PDP and PLP) by reviewing assets (images, descriptions, and copy) and making necessary corrections with help from merchandising team.
- Analyze site performance and propose changes to improve product presentation, search optimization, and product sorting.
Product Launches & Campaign Execution
Data-Driven Optimization & Reporting
Cross-Functional Collaboration & Leadership
Operational Excellence & Process Improvement
The Ideal Candidate
Required Skills and Qualifications
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Merchandiser • Rajasthan, India
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