Talent.com
This job offer is not available in your country.
Loom Solar - Head - Digital Marketing

Loom Solar - Head - Digital Marketing

Loom Solar Private LimitedFaridabad, India
2 days ago
Job description

a Zoho job posting draft for Loom Solar Pvt. Ltd. based on your uploaded document Digital Marketing Head Lead Generation.

Its formatted to suit Zoho Recruit / Zoho Peoples job post layout with ATS-friendly language and readability for cand.

Job Digital Marketing Head will lead all digital initiatives to generate high-quality leads and maximize ROI across marketing platforms.

This role requires strategic thinking, leadership skills, and hands-on expertise in digital marketing tools and campaign management.

Key & Develop and execute digital marketing strategies with a strong focus on lead generation and conversion optimization.

  • Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.
  • Identify target audiences, segment customers, and design funnel-based marketing approaches.

Performance Oversee SEO, SEM, PPC, remarketing, and social media ad activities.

  • Optimize landing pages, CTAs, and conversion paths to improve lead quality.
  • Monitor and enhance key campaign metrics (CPC, CTR, lead-to-sale ratio).

    • Content & Brand Collaborate with the content and creative teams to develop engaging lead-oriented assets blogs, videos, email campaigns, and infographics.

  • Ensure consistent brand messaging across all online touchpoints.

    • Data Analytics & Track KPIs like cost per lead (CPL), conversion rate, and ROI.

  • Generate weekly / monthly performance reports and share insights with senior management.
  • Use tools such as Google Analytics, HubSpot, Google Tag Manager, and Meta Business Suite for monitoring and analysis.

    • Team Lead and mentor a team of digital marketers and content creators.

  • Align marketing-qualified leads (MQLs) with sales objectives.
  • Foster continuous learning and innovation within the team.

    • Key Performance Indicators (KPIs) :

  • Lead Generation Volume & Quality.
  • Cost Efficiency (CPL, ROI).
  • Conversion Optimization.
  • Campaign Performance Metrics.
  • Team Development & Proven track record in digital lead generation and growth marketing.
  • Expertise in Google Ads, Meta Ads, SEO / SEM, and marketing automation tools.
  • Strong analytical, problem-solving, and decision-making skills.
  • Excellent communication, leadership, and project management abilities.
  • Ability to work under pressure and manage multiple campaigns Minimum : Bachelors degree in Marketing, Business Administration, or a related field.
  • Preferred : MBA / PGDM in Marketing or Digital Marketing Certifications (Google Ads, HubSpot, Meta Blueprint, 6-10 years of experience in digital marketing.
  • Minimum 3 years in a leadership role managing lead generation and performance marketing campaigns.
  • Hands-on experience with SEO, SEM, social media advertising, analytics, and automation platforms.

    • (ref : iimjobs.com)

    Create a job alert for this search

    Digital Marketing • Faridabad, India