Sales Manager

Position

This role operates at the 3rd level of the organizational hierarchy. The Service Line Managers (SLM) is responsible for leading multiple teams of Student Advisory professionals, guiding them in achieving intake targets, and fostering strong student relationships. This position requires a balance between delivering targets, operational excellence and continuous improvement in performance while maintaining high morale of the team. The SLM must navigate competing priorities to ensure consistent results.

The SLM serves as a critical link between the teams and the COE Lead (Student Advisory), ensuring seamless operation of the Student Advisory service line. The planning horizon ranges from 1 to 2 years.

The primary purpose of this role is to lead and motivate student advisory teams to exceed targets while fostering student relationships. The role includes implementing effective sales strategies, analyzing lead quality and trends, improving performance metrics to achieve intake targets. Responsibilities involve collaborating with various departments, adapting to product and external market changes, while maintaining high team morale and the reputation of the institution.

The SLM focuses on maximizing sales opportunities, revenue generation, cross-functional collaboration, and data protection. This role has to ensure that the team has the required skills and knowledge to achieve the target and contribute to the overall success of the institution

KEY ACCOUNTABILITIES

Sales Target :

Drive the Sales Targets month on month as per Intake.

Monitor and manage the sales pipeline to ensure a steady flow of opportunities.

Forecast accurately sales metrics, track conversion rates, enrollments, deposits and lead to app, app to deposit, deposit to enrollment.

Analyze sales performance against targets and identifying areas of improvement.

Team Collaboration

Ensure seamless communication to enhance collaboration and effective teamwork to achieve business objectives of the Student Advisory function.

Ensure uniformity in sales approaches within the teams, to maintain consistency of results.

Performance Management and Analytics

Tracks and manages key performance indicators of the teams to assess team performance to ensure monthly targets are met.

Evaluate team leaders / managers’ performance by conducting monthly reviews, provide guidance, to achieve monthly business targets.

Analyze sales data, to identify trends and gaps, to optimize processes.

Operational Excellence

Maintain standard operation procedures to ensure consistency to achieve uniformity across all students advisory teams.

Product Knowledge

Ensure teams are trained and certified on the various products prior to calling.

Ensure that teams are trained and there are effective mock calls and OJT prior to going live.

Conduct periodic Product knowledge test to ensure that the teams are highly proficient on product features.

Stay informed about best practices and emerging trends in the international education market student support services.

Implement innovative approaches to continuously improve sales and student support service

Team Management

Interview and select the right student advisors based on skill knowledge and cultural fitment.

Provide guidance to the Team Leaders to achieve the agreed targets and ensure that 90% of team members meet or exceed their performance targets

Create a positive and motivating environment to enhance engagement to ensure team cohesiveness and goal attainment

Resolve conflicts by addressing issues, to ensure a positive work environment.

Identify potential attrition and retain top talent

Keep the team informed by communicating updates to foster open communication.

Requirements

QUALIFICATIONS

Must have - Graduate

A Management Degree in Post-Graduation (preferred).

SKILLS

Sales Techniques and Strategies

Market Understanding

Team Leadership and Management

Analytical Skills

Adaptability and Resilience

Time Management and Prioritization

Product Knowledge

Conflict Management

Knowledge of Reporting and Insights

RELEVANT EXPERIENCE

Over 10 plus years of relevant experience in International Higher Education admission process. (From EdTech industry)