Marketing Manager

Marketing Manager (Performance Focused) About the Role

We're looking for a hands-on Marketing Manager (Meta Expert) to lead all paid performance marketing initiatives for our U.S.-based solar brand.

You'll oversee the full marketing department — media buyers, creatives, content, and reputation — and ensure the company dominates across Meta and other digital platforms.

This role requires someone who can strategize, execute, and optimize — not just delegate. You'll lead campaign performance, creative direction, and reporting for multiple brands and states.

Key Responsibilities

• Own and manage the entire paid advertising strategy across Meta platforms (Facebook & Instagram).
• Lead and manage a marketing team of 5+ (media buyers, designers, content & community).
• Develop and execute campaigns to generate high-quality solar leads for U.S. markets.
• Create, monitor, and optimize ad funnels, creatives, and targeting strategies.
• Oversee daily ad spend, CPL, CTR, ROAS, and conversion tracking.
• Coordinate closely with sales and leadership to align campaign goals with company KPIs.
• Build and maintain dashboards and reports for executive-level visibility.
• Test new creatives, ad angles, and offers weekly.
• Mentor and train media buyers to improve consistency and performance.
• Collaborate with content and design to ensure creatives match campaign goals.

Skills & Qualifications

KPIs

Ideal Candidate

You're both strategic and tactical — capable of leading a team, managing budgets, and getting hands-on in Ads Manager when needed.

You care about creative performance, efficiency, and results — not fluff.

Skills Required

Data Analysis