Head of Consumer and Market Insights
Confidential JobsBengaluru, Karnataka, India11 days ago
Job descriptionMBA / PGDM from a reputed institution. 8-10 years of experience in consumer insights, market research, and marketing science. Strong pedigree from Automobile / OEMs, Consumer Electronics & Appliances, or high-growth startups. Work experience with leading research agencies such as Kantar, Nielsen, Ipsos, Fractal, or equivalent. Ability to thrive in a fast-paced, high-growth environment with strong ownership and strategic thinking.
Key Responsibilities
- Lead the consumer insights function, owning trackers, U&A research, pricing, conjoint, and segmentation.
- Translate research findings into actionable insights that shape product positioning, communication, and go-to-market strategies.
- Partner with category and brand marketing teams to evaluate campaign effectiveness and optimize creative and media investments.
- Work with product and business teams to analyze consumer journeys, usage patterns, and unmet needs, feeding into innovation roadmaps.
- Present insights to senior leadership with clear storytelling that influences strategy and business decisions.
- Build and mentor a high-performing insights team, embedding a culture of curiosity, data-driven thinking, and consumer obsession.
Requirements
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