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E-commerce Marketing Lead

E-commerce Marketing Lead

Grx PixelRepublic Of India, IN
5 days ago
Job description

Company Description

Grx Pixel is a performance-driven IT & Digital Marketing agency helping D2C brands scale through data-backed strategies, creative excellence, and deep expertise in Meta Ads, Google Ads, CRO, and end-to-end brand growth solutions.

We work with fast-growing D2C brands and are expanding our performance marketing team.

Role Description

We are looking for a Performance Marketer with hands-on experience in running & optimizing Meta Ads + Google Ads for D2C brands. You will manage end-to-end performance campaigns, improve ROAS, reduce CAC, build scaling strategies, and work closely with our design & development teams to drive consistent growth for clients.

Also having great understanding of creatives will be an added advantage

Key Responsibilities

🔸 Campaign Execution & Optimization

  • Plan, launch & manage performance campaigns on Meta & Google
  • Optimize campaigns for ROAS, CAC, CPA , and high-quality conversions
  • Scale winning campaigns and manage budgets effectively
  • Analyze funnel metrics to maximize results
  • Monitor daily performance and troubleshoot issues

🔸 D2C Strategy & Insights

  • Understand brand positioning, target audience & product-market fit
  • Build full-funnel strategies (TOFU, MOFU, BOFU)
  • Identify high-performing creatives and share insights with creative team
  • Conduct competitor and market research

    • 🔸 Analytics & Reporting

  • Use GA4, Ads Manager, Shopify, Triple Whale (if familiar), etc.
  • Daily, weekly & monthly reporting on KPIs
  • Identify patterns, drop-offs, & growth opportunities

    • 🔸 Collaboration

  • Work closely with the Graphic Design Team for creative briefs
  • Partner with the Website Team for landing pages & CRO suggestions
  • Communicate directly with clients for performance reviews (when needed)

    • Qualifications

  • Expertise in Paid Advertising, Search Engine Marketing (SEM), and performance marketing strategies
  • Proficiency with analytics tools to track campaign performance and analyze data-driven insights
  • Experience in conducting A / B testing, optimizing campaigns, and maximizing return on ad spend (ROAS)
  • Proficiency in social media marketing and strategy implementation
  • Strong problem-solving and critical-thinking skills with a focus on innovation
  • Exceptional written and verbal communication skills
  • Deep understanding of D2C funnels, customer journeys & buying psychology
  • Strong analytical skills – ability to read data & optimize quickly
  • Experience with Shopify -based brands (preferred)
  • Basic knowledge of CRO & landing page best practices
  • Familiarity with digital marketing tools and platforms such as Google Ads and Facebook Ads
  • Bachelor’s degree in Marketing, Business, or a related field;

    • certifications in relevant areas are a plus

  • Previous experience working in Direct-to-Consumer (D2C) or e-commerce businesses is highly desirable
  • Ability to work in a fast-paced, data-driven environment
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    Marketing Lead • Republic Of India, IN

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