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SEO Associate

SEO Associate

NxtWavehyderabad, telangana, in
1 day ago
Job description

About the Role :

We are seeking a highly motivated SEO Associate with 1 year of hands-on experience in on-page, off-page, and technical SEO . The ideal candidate will have a solid understanding of modern SEO practices, including AI-driven search and algorithm updates, to help us enhance our online presence, increase domain authority, and drive qualified organic traffic.

Key Responsibilities :

Off-Page SEO & Outreach

  • Develop and execute link-building strategies to acquire high-quality, relevant backlinks from authoritative websites.
  • Conduct targeted outreach campaigns to bloggers, publishers, and influencers to secure guest posts, brand mentions, and inclusion in niche-specific resources.
  • Create and promote listicles, case studies, infographics, and shareable content to attract organic backlinks.
  • Build relationships with online communities, forums, and social platforms to improve referral traffic and brand authority.
  • Monitor backlink profiles using tools like Ahrefs or SEMrush, disavow toxic links, and continuously improve link quality.

On-Page SEO

  • Optimise website pages, blog posts, and landing pages for targeted keywords.
  • Implement internal linking strategies and improve site structure for better crawlability.
  • Technical SEO

  • Perform site audits and fix technical issues affecting crawl, indexation, and site performance.
  • Implement hreflang tags, canonicalization, and localisation best practices for geo and multi-regional SEO.
  • Ensure the website is optimised for AI crawlers and LLM-friendly structured content delivery.
  • Optimise website speed, mobile usability, and structured data.
  • Keyword Research & Content Planning

  • Conduct in-depth keyword research using tools like Ahrefs, SEMrush, Google Keyword Planner, and AnswerThePublic to identify primary, secondary, and long-tail keywords.
  • Focus on conversational and question-based queries to optimize for Answer Engine Optimization (AEO) and AI Overviews.
  • Map entities, intents, and context for better LLM comprehension in search.
  • Analyse keyword difficulty, search intent, and competition levels to prioritise target terms.
  • Map keywords to specific pages and create a keyword targeting strategy for new and existing content.
  • Identify content gaps and new topic opportunities based on competitor analysis and market trends.
  • Use data-driven insights to guide blog content, landing page copy, and meta optimisations.
  • Monitor keyword rankings and adjust strategies for continuous improvement.
  • SEO Trend & Algorithm Monitoring

  • Stay up-to-date with the latest SEO trends, search engine algorithm changes, and AI-driven search technologies.
  • Stay ahead of evolving search trends, including Google SGE (Search Generative Experience) and AI-driven ranking algorithms.
  • Experiment with AI and LLM tools (ChatGPT, Gemini, Claude, etc.) for content ideation, optimization, and competitor analysis.
  • Use prompt engineering and entity mapping to enhance SEO content for LLM interpretability.
  • Continuously learn and apply AEO and semantic SEO principles to improve visibility in AI-generated responses.
  • Content Creation & Optimisation

  • Create, edit, publish and optimise content for SEO performance.
  • Ensure all content meets brand guidelines and SEO best practices.
  • Looking At :

  • 1-2 years of proven SEO experience.
  • Strong knowledge of on-page, off-page, and technical SEO.
  • Experience with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and AI tools etc.
  • Familiarity with AI-driven search trends, LLMs, Geo and how they impact SEO.
  • Strong analytical skills and ability to interpret SEO data.
  • Excellent communication and content writing / editing skills.
  • Ability to work independently and in a team setup, and manage multiple priorities.
  • Excellent problem-solving and decision-making skills.
  • Clear and concise communication skills.
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