About VESCO CYCLES
VESCO CYCLES is a bicycle manufacturing brand focused on delivering reliable, stylish and performance-oriented cycles across India. We’re now actively building our Instagram presence and want to turn our products, riders and stories into high-impact content and Reels.
We’re looking for a creative, hands-on Content Creator who lives on Instagram, understands trends, knows how to use AI tools smartly, and can consistently create content that gets views, saves and shares.
Key Responsibilities
- Plan, shoot and edit Instagram Reels & short-form videos for VESCO CYCLES
- Create a mix of :
- Product-focused videos (features, close-ups, details)
- Lifestyle & outdoor content (riders, trails, city rides, fun / skits)
- Educational / engaging content (tips, “Which cycle is right for you?”, etc.)
- Use AI tools (for ideas, scripts, editing assistance, visuals, etc.) to speed up and enhance content quality
- Work with the founder / marketing team to align content with brand positioning and campaign goals
- Stay updated with Instagram trends, audio, formats & hooks and adapt them for the cycling niche
- Deliver a consistent number of Reels per week (as agreed – e.g., 3–5 Reels / week)
- Organise and manage content : raw footage, edited versions, and posting calendar
Requirements
Strong portfolio of Instagram Reels / short videos (must share links)Experience creating content for product, lifestyle, sports, fitness or similar brands is a plusComfortable with :Shooting on phone / professional cameraOutdoor shoots (roads, parks, cycling tracks, etc.)Good command of at least one editing tool :CapCut / Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve / VN / etc.Exposure to AI tools for content creation (e.g. ChatGPT, Canva AI, RunwayML, Midjourney, Pika Labs, etc.)Ability to think in hooks, storylines and series (not just one-off posts)Reliable, responsive and comfortable working with clear timelines and deliverablesNice to Have
Love for cycling / fitness / outdoor activitiesBasic understanding of performance metrics (views, retention, CTR, saves, shares)Ability to suggest campaign ideas, collaborations, or UGC formatsWhat We Offer
Opportunity to build the Instagram presence of a growing bicycle brandFreedom to experiment creatively with formats, styles and ideasCompetitive pay (retainer / salary depending on engagement type)Long-term, stable collaboration if there’s a good fitHow to Apply
Please apply with :
Your portfolio links (Instagram, Behance, Drive, etc.)Best 3 Reels you’ve created (links)Brief note on which AI tools you use and howYour monthly charges (freelance) or salary expectation (full-time)Location & availability👉 You can also fill this form for faster evaluation :
https : / / docs.google.com / forms / d / e / 1FAIpQLSdlYANuSax30I-7FblRBFYBtPJOnOY0_KE3DkJqQ_L823YEyQ / viewform?usp=publish-editor