Role Summary
The Sales Enablement Manager will be responsible for empowering the global sales and account management teams with the tools, processes, insights, and training needed to maximize performance and drive predictable revenue growth.
This role bridges sales, marketing, and product — ensuring every client conversation is consistent, insightful, and outcome-driven. You will design and implement a structured sales enablement framework that enhances productivity, strengthens sales readiness, and optimizes revenue outcomes.
Key Responsibilities
Sales Process and Playbooks
- Design and standardize a structured sales methodology across business lines (Panel Access, Healthcare, Insights).
- Develop sales playbooks , qualification frameworks (e.g., BANT, CHAMP), and deal guidance models for different buyer segments.
- Streamline the sales funnel from lead generation to closure within HubSpot Sales Hub, ensuring consistency and visibility across all regions.
- Collaborate with Sales and Marketing Leadership to define pipeline health metrics and identify opportunities for improvement.
Tools, Automation, and CRM Excellence
Own the sales enablement tech stack (HubSpot, LinkedIn Sales Navigator, Humantic AI, etc.).Partner with internal teams to integrate the Client Classification Tracker (CCT) and automate performance dashboards.Build and maintain insight-driven reporting to track sales productivity, conversion metrics, and enablement ROI.Evaluate new sales tools and automation platforms that enhance prospecting efficiency and personalization.Sales Training and Readiness
Lead onboarding programs for new sales and account management hires covering tools, processes, and positioning.Conduct quarterly training sessions focused on storytelling, negotiation, and consultative selling.Drive continuous learning through role-based certifications, best-practice sharing, and peer learning forums.Work with leadership to close performance and skill gaps using data-driven enablement programs.Insights and Feedback Loops
Build structured feedback loops between Sales, Marketing, Product, and Delivery to align go-to-market narratives.Conduct win-loss analysis to identify trends, pricing patterns, and competitive differentiators.Collaborate with the Growth & Insights teams to equip sales with actionable industry intelligence and data stories.Performance Analytics and Continuous Improvement
Define and track sales enablement KPIs , including :Win rate improvementDeal cycle time reductionAverage deal size growthContent utilization and training impact metricsPublish monthly Sales Effectiveness Reports and recommend strategic interventions for improvement.Ideal Candidate Profile
5–8 years of experience in Sales Enablement, Sales Operations, or Revenue Enablement , preferably in Market Research, SaaS, or B2B Services .Strong understanding of complex B2B sales cycles and buyer behavior across global markets.Hands-on expertise with HubSpot Sales Hub and sales performance analytics.Proven ability to design and implement sales training and enablement programs .Excellent communication, analytical, and collaboration skills; comfortable interfacing with leadership and regional teams.Exposure to AI-powered sales intelligence tools (Humantic AI, Apollo, Gong, etc.) is an advantage.Skills Required
Sales Operations, Lead Generation, performance dashboards , Sales Enablement, Sales Training
