Linkedin & Abm Strategist
TaglynkKolkata, Republic Of India, IN1 day ago
Job descriptionLaunch and manage LinkedIn paid campaigns—TOFU to BOFU across ad formats (conversation, lead gen, retargeting). Set up nurture cadences using HubSpot / Salesforce flows + enable outbound playbooks via Apollo / Outreach. Personalize messaging using dynamic content and AI-generated copy (ChatGPT, Jasper, Copy.Ai, etc.). Collaborate with the creative team to deliver on-brand, scroll-stopping creatives and landing pages. Track impact from account engagement → MQLs → SQLs → pipeline → revenue using HubSpot, Salesforce, Segment, GA. Maintain clean campaign hygiene and CRM attribution models. Share weekly / monthly client performance decks with actionable insights and next steps. Own 3–4 client accounts, acting as the strategic lead, supported by internal media / creative resources. Lead weekly client calls, ensuring transparent performance discussions and roadmap alignment. Focus on long-term retention (12+ months) by driving continuous results, experimentation, and stakeholder trust. 3–6 years of experience in B2B SaaS marketing with a strong focus on LinkedIn Ads and ABM execution. Strong knowledge of HubSpot and / or Salesforce for CRM & funnel tracking. Hands-on experience with tools across the ABM tech stack, including : CRM / Marketing Automation : HubSpot, Salesforce, Marketo, Pardot Intent & Enrichment : G2, Bombora, Clearbit, ZoomInfo Predictive & Targeting : 6sense, Demandbase Sales Enablement : Vidyard, Highspot Analytics : Segment, GA, Tableau, Power BI Ability to scrape, enrich, and segment high-fit account lists from various sources. Comfort using AI tools to scale creative / copy production. Strong written / verbal communication—comfortable driving client discussions independently. Proven experience retaining client accounts for 12+ months through strategy and results. Successfully manage 3–4 SaaS client accounts. Ensure minimum 12-month client retention by owning strategy, execution & reporting end-to-end. Achieve consistent pipeline impact—measured by SQLs, deal value, and revenue contribution.
We’re hiring a LinkedIn & ABM Strategist to take charge of 3–4 key client accounts —owning strategy, campaign execution, ABM orchestration, reporting, and retention.
Your Role
You’ll lead the full-funnel LinkedIn and ABM motion—from account list curation to multi-channel campaign rollout to pipeline measurement.
Key Responsibilities
Strategy & Planning
- Build and validate ICP-focused account lists using LinkedIn Sales Nav, ZoomInfo, Clay, and Clearbit.
- Define ABM GTM motions tailored to funnel stages (1 : Many, 1 : Few, 1 : 1).
- Map channel mix across LinkedIn Ads, paid search, programmatic, retargeting, outbound / email, and sales enablement.
Execution & Campaign Management
Analytics & Reporting
Client Management & Retention
You’ll Thrive If You Have
KPI Expectations
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Abm Strategist • Kolkata, Republic Of India, IN
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