Digital Marketing Manager

Company Description

ES EthicSecur SofTec Pvt Ltd, headquartered in Chennai, Tamil Nadu, is a technology company focused on delivering secure, innovative, and scalable IT solutions. Specializing in research and product development, the company aims to drive digital transformation and sustainable growth for organizations globally. With a strong emphasis on integrity, innovation, and excellence, ES EthicSecur SofTec empowers businesses to adapt and thrive in a dynamic digital landscape. The company's diverse portfolio spans multiple industries, leveraging cutting-edge technology and research-driven strategies to create measurable, long-term value for its clients.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager based in Salem. The Digital Marketing Manager will be responsible for planning, implementing, and overseeing digital marketing campaigns across various platforms. Daily responsibilities include managing social media marketing, generating leads, analyzing web analytics, and optimizing online presence to drive business objectives. The role also involves collaborating with cross-functional teams to align digital strategies with overall marketing goals and ensuring measurable outcomes.

Qualifications

• Experience in Social Media Marketing and managing campaigns across multiple platforms
• Proficiency in Lead Generation and strategies for acquiring and retaining customers
• Strong expertise in Digital Marketing and Marketing strategies
• Knowledge of Web Analytics tools and data-driven decision-making
• Proven leadership and team management skills
• Strong problem-solving and communication abilities
• Bachelor's degree in Marketing, Business, or related field (Master's preferred)
• Experience in the IT or technology sector is a plus

Skills Required

Lead Generation, Social Media Marketing, Marketing Strategies, Web Analytics, Digital Marketing