Performance Marketing Specialist
About Raven Labs : Expert Performance Marketing Solutions
- We help organizations become AI-ready, providing cutting-edge, data-driven marketing strategies and solutions that drive measurable business growth.
As a Performance Marketing Specialist, you will be responsible for building and managing high-performing campaigns across multiple channels and clients. Your day-to-day activities will include :
Planning, executing, and optimizing multi-channel campaigns across Google, Meta, and SEO.Designing and running email + cold outreach campaigns using tools like Apollo.io, Lemlist, Instantly, or Zoho Campaigns.Setting up CRM automations and nurture workflows to move leads from cold → warm → hot.Mining, segmenting, and activating customer data to boost targeting and ROI.Analyzing campaign data across Google Analytics, Insights, and other platforms to extract actionable insights.Collaborating with content, design, and sales teams for aligned, high-quality execution.Reporting weekly performance with clear insights and next steps.Experimenting with AI-driven optimization and creative testing to stay ahead of the curve.Requirements :
Proven experience running performance marketing campaigns (B2B + B2C).Strong track record in lead generation, conversion optimization, and ROI delivery.Deep expertise with Google Ads, Meta Ads, and SEO.Proficiency in automation and CRM tools like Apollo.io, Instantly, Lemlist, Zoho, or HubSpot.Excellent English communication — written and verbal.Strong analytical mindset with a bias for action.Resilient, accountable, and thrives in a fast-paced, client-facing environment.Agency experience is a big plus.What we're looking for :
Someone who blends creativity, data, and discipline — a hands-on marketer who thrives in an agency-style environment. You should have a strong understanding of performance marketing principles and be able to apply them effectively to drive business results.