Marketing Data & Insights Product Manager

About the Role

Uber sends billions of messages to our users across channels such as Email, Push, SMS, WhatsApp, and in-app surfaces, through an internally built CRM system.

We're looking for a Product Manager to lead the development of marketing measurement and insight-generation tools. This role will focus on enabling clear performance tracking, consistent measurement, and data-driven decision-making—empowering teams across Uber to optimize marketing efforts with confidence and speed.

What the Candidate Will Do

• Partner with Marketing, Data Science, Engineering, and other cross-functional teams to deeply understand business needs and define measurement strategies.
• Drive the product vision, roadmap, and execution
• Build and refine underlying data processes and pipelines to ensure reliable, high-quality datasets that power measurement and insight generation.
• Collaborate with Engineering to design, implement, and maintain scalable data systems (e.g., data lakes, ETL frameworks) supporting marketing workflows.
• Develop intuitive dashboards and analytics tools that surface actionable insights on campaign performance, audience engagement, channel effectiveness, and overall marketing impact.
• Establish frameworks for consistent marketing measurement, including attribution, incrementality, and experimentation, ensuring alignment across diverse teams and markets.
• Collaborate with stakeholders to define KPIs, track impact, and foster continuous improvement in data-driven marketing decisions.
• Champion data governance and best practices so that marketers can trust and confidently act on insights.

Basic Qualifications

Preferred Qualifications

Skills Required

Data Analysis, Market Research, product strategy , Statistical Modeling, Data Visualization, Agile Methodology