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Digital Mktg Advisory Analyst

Digital Mktg Advisory Analyst

AccentureMumbai, Maharashtra, India
10 days ago
Job description

Skill required : Marketing Operations - Search Engine Optimization (SEO)

Designation : Digital Mktg Advisory Analyst

Qualifications : Any Graduation

Years of Experience : 3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Develop an organic search engine optimization strategy based on client goals and objectives, defining keywords and priority content, and ensuring web / mobile content meets marketing needs.

What are we looking for?

  • Understanding functional and technical requirements from international clients.
  • Worked extensively in generating Insights and Recommendations for SEO-Onpage & Offpage Campaigns.
  • Manage expectations in Data Extraction from any analytics tool & reporting delivery and implementation efforts.
  • Support engagements to understand and address client business issues and solution best possible SEO solutions to drive outcomes.
  • Responsible for managing all SEO activities such as on-page, keyword strategy to increase rankings on all major search networks.
  • Should have experience in providing content recommendations at page level
  • Understand functional and technical requirements from international clients.
  • Should have a solid technical understanding of website structure, structure data, canonicalization, web core vitals etc.
  • Optimizing landing pages for search engine optimization
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Should be able to write meta tags based on the keyword mapping
  • Work with developers to make technical recommendations.
  • Ability to understand the business context and apply SEO concepts to provide business solutions.
  • Proficiency in MS Excel – should understand formulas and pivot tables.

Roles and Responsibilities :

  • Contribute to the SEO roadmap definition and take the necessary actions so it is successfully delivered.
  • Find ways to reduce crawl errors, improve site accessibility, crawl budget and site performance.
  • Project manage SEO elements, including site migrations and new sites launches.
  • Successfully implement the process for SEO quality control testing prior and after website releases.
  • Able to co-ordinate with external vendor on behalf of client for tagging correctionAny Graduation
  • About Accenture

    We work with one shared purpose : to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

    Visit us at

    Equal Employment Opportunity Statement

    We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, militaryveteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicablelaw. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

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