SEO Specialist & Performance Marketer

Company Description

Vynce Digital Pvt. Ltd. specializes in helping businesses establish and grow their digital presence with tailored, end-to-end solutions. From building responsive, modern websites to running impactful advertising campaigns and providing secure hosting services, we align strategy, creativity, and technology to deliver measurable results. Our mission is to make digital growth accessible by designing engaging websites, managing data-driven ad campaigns, and focusing on transparency and performance. We value long-term partnerships, prioritizing quality and client confidence to help brands thrive in a competitive digital landscape.

Location : Remote (Full-time)

Need to work 48 hours / week

Salary : ₹25,000 – ₹45,000 (Fixed)

Bonus : Performance-based (for campaign ROI, conversions, and client success)

Role Overview

We’re hiring a  Growth & Performance Marketing Specialist  who will  own the growth function end-to-end  — from  acquisition  (SEO, Paid Ads) to  activation  (landing pages, funnels, CRO) to  retention  (reporting, client success).

This is  not a “run ads only” role .

We’re looking for someone who truly understands how  traffic → lead → MQL → customer → repeat  works — and can optimize every stage.

You’ll work directly with the  Founder / Manager  to shape campaign strategy, offer positioning, funnel design, analytics, and client reporting.

What You Will Do

1. SEO & Organic Growth

• Build and execute full-funnel SEO strategies — technical, on-page, and off-page.
• Conduct keyword research, content gap analysis, and competitor audits to find new ranking opportunities.
• Optimize titles, meta tags, internal linking, and site architecture for crawlability and ranking.
• Collaborate with content / design teams to create SEO-led landing pages and blogs that actually convert.
• Track performance via  GA4, Google Search Console, Ahrefs, SEMrush  and drive monthly improvements.
• Stay proactive about algorithm updates, Core Web Vitals, and traffic changes — and act fast.

2. Performance Marketing (PPC / Paid Social / B2B Ads)

Plan, launch, and manage  high-ROI campaigns  on :

Google Ads (Search, Performance Max, Display, Remarketing)

Meta Ads (Facebook, Instagram)

LinkedIn Ads (B2B lead generation)

Set up proper conversion tracking, pixels, and GTM events.

Define campaign goals — leads, sales, booked calls, form fills, or eCom purchases.

Continuously A / B test  ad copies, creatives, landing pages, and audiences.

Monitor and improve  CAC, CPA, CPL, ROAS, frequency, CTR.

Allocate and optimize budgets weekly / monthly for maximum efficiency.

Build  retargeting and lookalike audiences  to deepen funnel performance.

3. Growth Strategy & Funnel Management

Design  multi-touchpoint lead generation funnels  (ad → landing page → email / WhatsApp → sales call).

Implement CRO tactics — heatmaps, form optimization, headline testing, social proof, urgency triggers.

Collaborate with tech / content teams to build landing pages on  Webflow, WordPress, or no-code tools.

Set up  nurture sequences  for leads that don’t convert immediately.

Identify  quick wins  for scaling : new geos, offer angles, audience segments, remarketing layers.

Contribute to  internal growth playbooks, SOPs, and offer packaging  to acquire more clients.

4. Client Management, Reporting & Retention

Act as the  primary marketing POC  for assigned clients.

Conduct  weekly / bi-weekly performance calls : what worked, what didn’t, and what’s next.

Create and present detailed  campaign performance reports  (traffic, leads, CPL, ROAS, MQLs).

Educate clients on strategic decisions —  brand vs. demand, TOFU vs. BOFU, retargeting logic.

Identify  upsell / cross-sell  opportunities (e.g., SEO + Ads, Funnels + Ads, Content + Performance).

Work internally with design, dev, and content teams to ensure timely execution.

5. Analytics, Dashboards & Documentation

Build and maintain dashboards in  GA4, Looker Studio, or Sheets.

Track key metrics :   traffic, source / medium performance, leads, conversion rate, CPL, retention, ROI.

Deliver  monthly growth reports  with insights and action items (not just screenshots).

Maintain campaign documentation, learnings, and audience data for future optimization.

You’ll Be a Great Fit If You

Have  4+ years of hands-on experience  in SEO, Paid Ads, and Growth (agency or startup).

Are fluent in tools like :

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

GA4, Google Tag Manager, Search Console

Ahrefs / SEMrush / SimilarWeb

Understand  sales funnels, CAC / LTV, and customer journeys.

Can confidently explain  why CPL increased  or  why a TOFU campaign is needed.

Can handle multiple accounts and prioritize for  maximum ROI.

Are  self-driven, fast-moving, and experiment-focused  — you prefer testing over waiting for “perfect conditions.”

Experience with B2B lead gen, SaaS, international markets, or landing page tools.

How to Apply

Send us :

Your Resume

Your Portfolio

Links to campaigns / case studies / dashboards (if available)

A short note about your best-performing campaign and why it worked

Email :

Make sure to apply via Linkedin and then send us the email which is mentioned above!

What Success Looks Like

Organic traffic growth across client accounts.

Paid campaigns achieving healthy CPA and ROAS targets.

1–2 high-converting funnels live and optimized.

Clients receiving clear monthly reports + next steps.

New growth ideas added to the Vynce Digital playbook.

Internal SOPs / processes created for repeatable performance.

What We Offer

Core team position in a  fast-growing performance agency.

Direct access to  founder-level strategy and decision-making.

Hands-on work with  real budgets, real clients, and real impact.

Freedom to  propose, test, and scale your own ideas.

Exposure to  international brands  across diverse industries.

Clear career path →  Performance Lead → Head of Growth → Marketing Director.

A culture that  values execution, creativity, and results — not politics.