BDE @ AP

Job Description

Key Roles & Responsibilities :

1. Market Development & Onboarding

o Scout, shortlist, and select potential candidates for onboarding as Fresh

Distributors (FDs) or Heritage Happiness Points (HHPs).

o Conduct viability assessments of prospective partners and ensure alignment

with business requirements.

2. Infrastructure & Branding

o Finalize property / location for FDs / HHPs in coordination with stakeholders.

o Facilitate shop branding and ensure creation of chilling spaces / infrastructure

as per company standards.

3. Consumer & Retailer Activation

o Execute product sampling activities, coupon distribution, and other awareness

campaigns to build brand recall.

o Drive consumer engagement initiatives in assigned geographies.

4. Retail Network Creation

o Establish a proper retail network in the assigned territory before the

onboarding of FDs / HHPs.

o Ensure that the network is mapped, activated, and aligned to support future

distribution operations.

5. Stabilization & Handover

o Post-launch, work closely with the respective FD / HHP for 1–2 weeks to

stabilize day-to-day operations.

o Provide support in initial supply chain, order-taking, and retailer servicing

until operations are steady.

o Hand over the FD / HHP to the respective sales team for further nurturing and

growth.

Requirements

Requirements

Franchise identification, dairy, fmcg, food, beverages, market development and onboarding