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PR Agency professionals
ConfidentialBengaluru / Bangalore9 days ago
Job descriptionBrief Requirements : Drive end-to-end PR campaigns for hospital launches and diagnostic GTMs as a support function Thought leadership for founders and clinical team Drive conversations in regional and national healthcare media for Tier 1 expansion Build a strong story around clinical outcomes and managed care services Create a consolidated personal branding plan for founders and clinical team (across online / offline / LinkedIn / media / op-eds) Media narrative building around AI tech, transparent billing, and healthcare innovation Position the brand as a category-defining, health-first platform that goes beyond insurance Ensure recurring stories on mainstream, healthcare, startup media throughout the year, not just around fund-raise and product launches Increase investor visibility and increased awareness among consumers (B2C)
Key Deliverables :
- 10+ Tier-1 media mentions in next 6 months
- 5+ thought leadership expert interviews (podcasts, news forums, offline discussions)
- Featured authored articles of empanelled doctors across all healthcare-related media
- Press release feature for all the hospital-related launches in the next 6 months on healthcare, startup media
- Social mentions of brand & founders on media publications / journalists handles
- Mainstream business media : Mint, Financial Express, The Economic Times, CNBC-TV1, Business Today, Money Control, Economic Times, TOI
- LinkedIn : Thought leadership and hiring (ensure publications amplify the stories via their social channels)
- Health-tech media : Inc42, YourStory, The Ken, The Morning Context, The CapTable
- Podcasts : Blume Day One, WTF by Nikhil, their own devices
- Ability to drive media across mainstream business, startup, and healthcare publications
- Comfort handling clinical outcomes data with care
- Must support thought leadership content, podcast bookings, op-eds, founder positioning
- Should align with the brand s tone : grounded, trust-building, clinical realism over hype
Important Channels / Platforms :
Agency Requirements :
Strong PR experience in healthcare or health-tech
Skills Required
Leadership
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Agency • Bengaluru / Bangalore
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