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Search Engine Optimization Executive

The Job Shop - Indiaguwahati, India

16 hours ago

Job description

Execution of Delivery Plans :

Develop and execute effective SEO strategies to drive organic traffic and improve

website rankings.

Conduct keyword research to identify relevant and high-performing keywords for content

optimization.

Optimize website content, including landing pages, blog articles, and product

descriptions, for search engines and user engagement.

Conduct on-page and off-page optimization, including link building, to improve website

visibility and authority.

Monitor website performance using SEO tools and analytics platforms, such as Google

Analytics and Search Console, to track key metrics and identify areas for improvement.

Perform regular website audits to identify technical issues, improve site speed, and

ensure proper indexing by search engines.

Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO

strategies accordingly.

Collaborate with content creators, web developers, and designers to ensure SEO best

practices are implemented throughout the website.

Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic

search rankings.

Generate reports and present findings to the marketing team and management to

showcase the impact of SEO efforts.

Required Skills :

Proven experience as an SEO Analyst with a track record of successful SEO campaigns

and improved website rankings.

Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.

Proficient in using SEO tools, such as Google Analytics, Search Console, Ahrefs,

SEMrush, or Moz.

Excellent analytical and problem-solving skills, with the ability to interpret data and make

data-driven decisions.

Proficient in on-page and off-page optimization techniques, including keyword research,

content optimization, and link building.

Familiarity with HTML, CSS, and JavaScript for basic website optimization.

Strong communication skills, with the ability to collaborate effectively with

cross-functional teams.

Exceptional attention to detail and the ability to prioritize and manage multiple projects

simultaneously.

Knowledge of social media and content marketing strategies to integrate SEO efforts

with overall marketing initiatives.

Stay updated with the latest trends and developments in SEO and digital marketing.

Qualifications

Bachelor's degree in marketing, computer science, or a related field.

Proven experience as an SEO Analyst, with a minimum of 2+ years of experience.

Relevant certifications, such as Google Analytics or Google Ads, are a plus.

Experience with website analytics tools and SEO software.

Strong understanding of SEO principles and best practices.

Educational Requirements :

Bachelor’s degree in Business Administration, Marketing, Communications, or a related

field.

Preferred Qualifications :

Previous experience in digital agency or a digital marketing role

Bachelor's degree in Business Administration or Marketing & Communication

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Search Engine Optimization Executive • guwahati, India

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