Digital Maketer

Job description

Key Responsibilities :

• Account Management :

a. Google :

Brand and Product

Awareness :

Develop and implement comprehensive Google Ads campaigns to enhance brand

visibility and product awareness.

Customer Interaction : Manage and respond to

customer inquiries and prospective client questions with accuracy through

Google Business Listings.

Campaign Strategy and

Execution :

Design,

execute, and optimize Google Ads campaigns, to achieve brand objectives.

Utilize

advanced targeting options (e.g., demographic, geographic, retargeting)

to reach the most relevant audience segments.

Develop

A / B testing strategies for ad creatives and landing pages to maximize

CTR and conversion rates.

Performance Monitoring and

Optimization :

Monitor

campaign performance metrics such as CTR, CPC, ROAS, and conversion

rates.

Implement

continuous optimization tactics including keyword refinement, bid

adjustments, and audience segmentation.

Budget Management and ROI

Analysis :

Allocate

and monitor campaign budgets to maximize ROI.

Conduct

detailed ROI analysis to measure campaign effectiveness and refine

strategies.

Google My Business

Optimization :

Monitor

accurate and optimized listings on Google My Business to enhance local

SEO and customer engagement.

b.

Facebook :

Curate brand narratives and

foster audience engagement through innovative activities.

Amplify product and policy

awareness.

Drive footfall to offline

stores while nurturing opportunities for online sales.

Manage customer interactions

and inquiries on the Facebook business page.

c.

Instagram :

Strategize brand engagement

through creative activities tailored for Instagram’s audience.

Enhance awareness for

products and policies.

Propel offline store visits

and stimulate online sales conversions.

d.

LinkedIn :

Manage brand positioning and

professional engagement.

Strategically promote

general and specialized products.

Website Maintenance :

a. Layout Development :

Review flow trends,

leveraging insights from Google Analytics.

b. Technical Maintenance :

Collaborate with external

agencies or the internal IT team to swiftly resolve technical issues.

Data Analysis :

a. Sales Data Insight :

Analyze sales data to

uncover key trends and growth opportunities.

b. Audience Understanding :

Utilize Google Analytics to

gain deep insights into audience behavior.

c. Purchase Pattern Identification :

Compare Google Analytics

data with online sales metrics to identify user behavior and purchase

patterns.

d. Offline Data Correlation :

Cross-analyze Google

Analytics data with offline sales (via online appointment bookings) and

phone call data generated from Google activities.

Competitor Tracking :

Continuously monitor

national and regional competitors based on the following :

Product

offerings and promotional schemes.

Communication

strategies and behavioral patterns.

Pricing

dynamics and competitive positioning.

Strategic

business direction.

Innovations

in product development.

Preferred

Qualifications :

Proven track record of

successfully managing Google Ads campaigns across various formats.

In-depth knowledge of Google

Analytics and data-driven marketing strategies.

Exceptional communication

and strategic thinking abilities.

Strong analytical skills

with a keen eye for detail.