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SocialPilot Technologies - Social Media Specialist

SocialPilot Technologies - Social Media Specialist

Social PilotAhmedabad, India
26 days ago
Job description

Job Description : Your Key Ownership :

  • Develop and execute platform-specific content strategies aligned with marketing and product goals.
  • Identify rising platforms, shifting audience behaviors, and whitespace opportunities (Reddit, niche communities, Threads, etc.
  • Align social activities with full-funnel awareness engagement conversion journeys.

Leadership Profile Building :

  • Manage and grow executive profiles on LinkedIn, ensuring thought leadership is established and sustained.
  • Work closely with leadership to create high-quality posts, newsletters, engagement actions,

    • and follower development.

  • Build brand trust and visibility through personal + brand account synergy.

    • Content Writing & Brand Voice :

  • Write social-first, platform-optimized content with strong hooks, value delivery, and brand consistency.
  • Create concise and compelling copy for short-form posts, carousels, videos, and ads.
  • Ensure adherence to design language and visual hierarchy while briefing or collaborating with design teams.

    • Community Engagement & Growth :

  • Foster meaningful conversations respond to DMs, comments, and mentions promptly and strategically.
  • Actively participate in and engage with industry groups, community spaces, Reddit threads, and partner content.
  • Explore employee advocacy and support internal champions with curated content.

    • Platform & Ads Experience :

  • Execute and optimize campaigns using social media ad platforms (LinkedIn Ads, Meta Business Suite, etc.
  • Segment and target audiences using platform data, Sales Navigator insights, and CRM feedback.
  • Drive measurable KPIs : reach, engagement, CTR, follower growth, and campaign-specific outcomes.

    • Performance Analysis :

  • Create and share performance dashboards regularly, highlighting insights and opportunities.
  • Run A / B tests on formats, tones, timing, and content categories to constantly improve impact.
  • Benchmark against competitors and identify creative / social whitespace to capitalize 2-4 years of B2B social media experience - preferably in SaaS or healthcare tech.
  • Excellent command of LinkedIn - both organic and paid - with strong understanding of Sales Navigator.
  • Proven ability to write, edit, and craft compelling brand and leadership content.
  • Familiarity with Reddit engagement, social listening, and platform communities.
  • Understanding of design systems, layout, and visual direction (while not being a designer).
  • Experience working with cross-functional teams including SEO, content, product, and sales

    • (ref : iimjobs.com)

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