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Assistant Brand Strategist
Assistant Brand StrategistRare Ideas • Pune, Republic Of India, IN
Assistant Brand Strategist

Assistant Brand Strategist

Rare Ideas • Pune, Republic Of India, IN
4 hours ago
Job description

Rare Ideas, a leading branding and strategy agency for F&B, hospitality, and retail brands, is seeking a Junior Brand Strategist to join our team. This role is ideal for a creative thinker with strong research, copywriting, and presentation skills, passionate about shaping impactful brand strategies and working in a dynamic, collaborative environment.

Job Location : Pune

Job type : Full time, 5days WFO

To Apply : Email your Resume, Cover Letter & Portfilio(optional) on hr@rareideas.in

Key Responsibilities :

1.Brand Research & Insights :

  • Conduct in-depth research to understand industry trends, competitive landscapes, and consumer behaviors.
  • Analyze data to generate insights that inform brand positioning and strategy.
  • Support primary and secondary research efforts, including interviews, surveys, and competitor analysis.

2.Brand Strategy Development :

  • Assist in creating brand positioning, identity, tone of voice, and communication strategies.
  • Develop clear, compelling brand narratives and strategic concepts aligned with client objectives.
  • Contribute to defining and refining brand guidelines, ensuring consistency across all touchpoints.
  • 3.Copywriting & Content Development :

  • Write sharp, engaging, and on-brand copy for presentations, marketing campaigns, and strategy documents.
  • Create impactful messaging frameworks that resonate with target audiences.
  • Collaborate with designers to ensure content aligns seamlessly with visuals.
  • 4.Presentation & Communication :

  • Design and deliver professional, visually appealing, and persuasive presentations for client pitches and internal meetings.
  • Clearly articulate ideas and strategies to clients and internal teams.
  • Contribute to storytelling in client deliverables, ensuring clarity and impact.
  • 5.Client Collaboration :

  • Participate in client meetings and workshops to understand objectives and communicate ideas effectively.
  • Assist in preparing proposals, reports, and strategic documents for client delivery.
  • Build and maintain strong client relationships through proactive communication.
  • 6.Creative Collaboration :

  • Work closely with the design, content, and strategy teams to ensure alignment with brand goals.
  • Provide strategic input during the creative development process to maintain consistency and quality.
  • 7.Industry Awareness :

  • Stay updated on branding trends, consumer behavior shifts, and industry innovations.
  • Continuously learn about F&B, hospitality, and retail industries to provide fresh, relevant perspectives.
  • Qualifications :

  • 1-3 years of experience in branding, marketing, or a related field.
  • Bachelor’s degree in Marketing, Business, Communication, or a relevant discipline.
  • Strong copywriting skills with a portfolio showcasing your ability to craft impactful content.
  • Proficiency in creating professional presentations (PowerPoint, Keynote, or similar tools).
  • Excellent verbal and written communication skills with attention to detail.
  • Analytical and creative thinking, with the ability to balance data and storytelling.
  • Passion for F&B, hospitality, and retail industries is a must.
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    Brand Strategist • Pune, Republic Of India, IN

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