(Immediate Start) Marketing Lead – Performance & Growth

About the Role :

We’re seeking a Marketing Lead – Performance & Growth to spearhead True North International’s digital growth across our consumer brands - Kilig and Nev. In this role, you’ll lead the growth charter across D2C and e-commerce platforms — owning acquisition, retention, and performance optimisation across digital channels. You’ll combine analytical precision with creative leadership to drive measurable business impact, leading a team of specialists and collaborating cross-functionally to deliver scale.

Key Responsibilities

1. Growth Leadership & Strategy

• Define and own the performance marketing strategy and roadmap across digital and commerce channels.
• Develop integrated multi-channel growth strategies across Meta, Google, SEO, Quick Commerce, and Marketplaces.
• Identify and capitalize on emerging trends and new acquisition channels to drive incremental growth.
• Partner with leadership to align growth goals with overall business and brand objectives.

2. Campaign Management & Optimization

3. Data & Insights

4. Budget Management & Forecasting

5. Cross-Functional Collaboration

Experience :

Skills Sought :

What We Offer

About TrueNorth International

True North International is the powerhouse behind Kilig and Nev, two of India’s fastest-growing consumer brands in the premium lifestyle and home & kitchen appliances space. Our mission is to provide customers with an exceptional range of innovative and high-quality products that enhance their daily lives and redefine modern living.