Required Experience : Minimum 5 years of relevant experience required
Industry Type : E-Commerce (Retail)
Pay-Scale : Starting from 5 LPA (no bar for right candidate)
Roles & Responsibilities :
- Develop and implement a comprehensive E-commerce strategy aligned with overall business goals.
- Conduct market research to identify trends, competitors, and growth opportunities.
- Set sales targets and create plans to achieve and exceed them.
- Monitor website performance and implement improvements as needed.
- Oversee the day-to-day operation of the e-commerce website.
- Manage product listings, ensuring accurate and compelling product descriptions, images, and pricing.
- Work with the merchandising team to optimize product assortment and inventory levels.
- Implement and maintain effective product categorization and navigation.
- Plan online marketing campaigns, including email marketing, social media, and paid advertising.
- Collaborate with the marketing team to create compelling content and promotions to drive traffic and conversion.
- Utilize analytics tools to measure the effectiveness of marketing efforts and adjust strategies accordingly.
- Utilize analytics tools to track and analyze key performance indicators (KPIs) such as conversion rates, average order value, and customer acquisition costs.
- Generate regular reports to provide insights into e-commerce performance and make data-driven decisions.
- Ensure compliance with e-commerce laws and regulations.
- Implement and maintain security measures to protect customer data and payment information.
Skills, Knowledge and Experience :
Proven experience in e-commerce management.
Strong understanding of e-commerce platforms, digital marketing, and online consumer behavior.
Excellent analytical and problem-solving skills.
Strong communication and interpersonal skills.
Familiarity with relevant software and tools like e-commerce platforms, analytics, and CRM systems.
Qualification :
Any Graduate / Post Graduate
MBA / Graduate from a fashion, retail management institute, or relevant field preferred
Schedule : Day shift
Work Type : On-site, Job Location : Bengaluru