Social Media Manager

About Anti Label :

We’re a fast-growing, Ahmedabad-based D2C apparel brand known for premium basics (polos, round-necks, Henley's) with a clean, product-first aesthetic. If you live on Instagram / Twitter / LinkedIn, love turning ideas into scroll-stoppers, and can own growth end-to-end..let’s talk.

What you’ll do :

Own the  content calendar  across Instagram, Twitter (X), and LinkedIn; plan weekly themes, shoots, captions, hooks, and CTAs.

Produce and publish  high-quality reels, carousels, and stories ; coordinate shoots (models, locations, props), and manage edits.

Lead  community & creator programs : reply to DMs / comments, seed UGC, manage micro-influencers, track deliverables.

Run  social launches  for new colours / drops; craft countdowns, teasers, reveal assets, and post-launch recaps.

Track  metrics  (reach, saves, ER, CTR, sessions) and iterate; present weekly dashboards & insights.

Partner with performance marketing for  ad-ready creatives  and with the website team for on-site banners / UX.

Guard  brand voice : minimalist, proof-led, transparent, no fluff.

Must-haves :

0-3 years in social for a D2C / fashion / consumer brand.

A strong  portfolio : 5+ reels, 3+ carousels, at least 1 campaign case study with numbers.

Hands-on with mobile video, CapCut / Premiere, Lightroom / Photoshop, and scheduling tools (Meta Suite, Buffer, etc.).

Comfort with  analytics  and A / B testing; basic understanding of paid social.

Excellent written English; bonus if you can write simple, clear Hindi / Gujarati.

Nice-to-have :

Experience with product flat-lays, studio lighting, and on-model shoots.

UGC / influencer management and contract basics.

Shopify basics for swapping banners / creative.

Role details :

Type :  Full-time, on-site (Ahmedabad) with frequent shoots.

Compensation :  ₹3-5 LPA + performance bonus

Perks :  Product credits, shoot allowances, learning budget, fast-track growth.