We are seeking an SEO Specialist who will be responsible for improving organic search visibility through a mix of on-page, off-page, and technical SEO strategies. This role requires expertise in website optimization, identifying opportunities for growth, and collaborating with cross-functional teams to ensure compliance with SEO best practices.
Key Responsibilities :
- Conduct keyword research and implement on-page SEO strategies, including meta tags, headers, and content optimization.
- Develop and execute off-page SEO strategies to acquire high-quality backlinks and increase domain authority.
- Perform technical SEO audits, including site speed optimization, mobile optimization, schema markup, and crawlability improvements.
- Collaborate with content and web development teams to ensure SEO best practices are integrated into website design and content creation.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, and third-party SEO platforms.
- Stay current with SEO trends and search engine algorithm 3+ years of experience in SEO, with strong expertise in on-page, off-page, and technical SEO.
- Proficient in SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Strong understanding of content marketing, keyword research, and link-building techniques.
- Experience in working with content management systems (CMS) like WordPress, Magento, etc.
- Knowledge of HTML, CSS, and website analytics tools.
- Strong communication skills and ability to work cross-functionally.
(ref : iimjobs.com)