Sfmc Specialist

What will you Do?Must Have- Responsible for ensuring implementation as per agreement with Brands and Markets.- Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, webinars, and CLM.- You develop / orchestrate engagement-oriented campaigns across channels.- Provide recommendations and suggestions on the Omnichannel workflow within Salesforce.- Partner with the creative, production team for appropriate support across all channels and assets used in the campaigns.- Coordinate with multiple markets in maintaining the localized omni channel tactics by analyzing the channel operation and engagement scores of the markets.- Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns.- Works with cross functional teams to support UAT and ensure testing meets BRD inputs.Good to Have- Experience working with Cross Functional teams, across production, creative and platforms.- Evaluate and analyze Omnichannel program workflows and continually optimize for efficiency.- Understanding of data dictionary, data structures, data mart in relation to CRM.- Ability to work with dynamic data sets to deliver personalization.What will you Need?Must Have Skills- Proficiency with SalesForce Marketing Cloud (SFMC)- Hands-on experience in Salesforce Omni Channel campaign workflow.- 5+ year of Workflow development experience in SalesForce Marketing Cloud.- Experience with omnichannel campaign orchestration and UAT.- Exposure on setting up Data Extension and AMPscripts in SalesForce Marketing Cloud- Knowhow of HTML and CSS skills are desirable.- Basic understanding of JavaScript is desirable.Good to Have Skills- Proficiency with marketing automation tools and processes – SFMC, Eloqua, Marketo, Hubspot, Responsys, Adobe Campaign, or similar.- Experience in designing custom objects, custom fields, picklists, workflow, approval processes, validation rules, and email generation according to application requirements.