Talent.com
Associate Brand Manager

Associate Brand Manager

ConfidentialIndia, Jaipur
18 hours ago
Job description

About Us

The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across multiple global marketplaces. We help brands grow, and win—globally.

Our Services Include

  • Channel onboarding / Marketplace onboarding
  • PPC Management
  • SEO and Listing Optimization
  • Content creation and creative optimization
  • Storefront management
  • Brand Strategy
  • Inventory Forecasting
  • Fulfillment and Shipping
  • Brand Hygiene
  • Data insights analysis
  • Ensuring compliance for global markets

About The Role

The Associate Brand Manager will serve as the primary point of contact for assigned client accounts at The Marketplace Guru. This role involves managing client relationships, overseeing a small team of Amazon specialists, and implementing strategic initiatives to ensure successful account performance and client satisfaction. The ideal candidate will possess a strong understanding of eCommerce, Amazon marketplace dynamics, and exceptional leadership skills.

Key Responsibilities

  • Mastermind core services like PPC, SEO, Design, Catalog merchandising, and troubleshooting like a pro.
  • Take charge of at least 10-15 accounts in Seller Central Accounts under a Brand Manager.
  • Be the communication bridge between clients and our agency.
  • Train and mentor at least 2-3 PPC.
  • Brand Management

  • Successfully manage clients' accounts assigned, with a focus on value add and retention, and client communication. KPI : Churn rate under 5% per month.
  • Will act as a direct liaison between clients and TAG.
  • Facilitate core TMG services of PPC, SEO, Design, Catalog merchandising, and troubleshooting.
  • Handle between 10-15 Client Accounts.
  • Brand Managers are the backbone of the company, directly responsible for our client accounts.
  • Client Communication

  • Be Prepared : Be prepared for meetings. Have written notes outlined and planned for every call. (Amazon Specialists can help you prepare these) Meetings with clients should be sales-focused, with a set agenda and timeline for every call. Go over the past two weeks of actions and the plan for the following two weeks to grow sales.
  • Deescalate : Know your stuff and your accounts. If a client is upset, be ready to come back to them with facts and actions to correct. Work to de-escalate tricky situations. Proactively create buy-in to avoid the need for reactive repair.
  • Keep Relationships in Mind : Be an expert communicator and facilitator. Proactively delegate and communicate up to senior leadership.
  • Know when to ask for help. Don't let client complaints build up, reach out to your Director at the first sign of trouble.
  • Take ownership of your accounts. Do not delegate and forget to follow up. Do not promise a client something and let them down. If it happens, be ready to take ownership, and do what it takes to get things back on track.
  • For a relationship to grow, you must care for it. Keep this in mind for your managed accounts. You are the client gatekeeper.
  • Team Management

  • Manage a team of PPC Specialists & Amazon Account Specialists to deliver on the Client Identified KPI's.
  • In addition to client services, this position is also a leadership position, and following the completion of training, brand managers will be expected to lead a small team of Amazon specialists, who will assist the manager with delivering TAG services to the client.
  • Delegate to Elevate : Be an expert delegator. With 12+ accounts, it will be impossible to do everything yourself. You must delegate tasks properly to your direct reports and the TAG teams, follow up on delegations, hold staff accountable, and report back to the client.
  • Soft on people but Tough on Issues : Treat staff and clients better than a Taj Hotel Employee, but be as responsible on the P&L as a hedge fund is to drive growth.
  • Strategic Management

  • Proactively provide strategy for the account, communicate with the client, and ensure TAG process and deliverables are met.
  • Strategy : Understand and learn the brand and its strategy from day one.
  • Identify pain points from client feedback and self audit.
  • Develop a tailored plan for the client, help the client understand all the ways TAG adds value through its many teams and processes.
  • Lead and guide the client through the TAG process. Be their personal coach, and let the TAG machine do its magic
  • Ensure the client receives promised actions, deliverables, and milestones, without the client having to follow up and ask.
  • Every client should be communicated with daily.
  • Project Management

  • Your Asana (task management) boards must be neat, organized, and followed up on.
  • KPI : Have a firm handle of what is going on all accounts. You should also guide your direct reports to do the same.
  • Attention to detail : In addition to project management, you should QA deliverables with your specialists to ensure that deliverables are error free and ready to present.
  • You should be willing to help in creating SOPs and Improve SOP's based on client feedback.
  • Qualifications (Please Apply Only If You Meet These Requirements)

  • Minimum 2 years of experience or comparable knowledge with Amazon Seller Central, with a strong understanding of flat files, inventory management, FBA process, reinstatements, case filing, Amazon PPC advertising, brand registry troubleshooting, basic Amazon SEO and keyword research
  • Preferred 2 years of experience in an agency setting, with the ability to handle multiple demands, prioritize tasks, and manage evolving client needs in a fast-paced environment.
  • Preferred 1 year of experience in successfully managing multiple client accounts, focused on adding value, driving retention, and ensuring clear, consistent communication with clients. Skilled in leading client meetings, developing effective agendas, and conducting calls aimed at increasing client sales and achieving measurable success.
  • Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed).
  • Data Analysis skills, with expertise in tracking and interpreting key performance metrics (e.g., ACoS, TACoS, CTR, CPC) to optimize ROI.
  • Experience in SOP Development and process improvement to create efficient workflows within the advertising team.
  • Experience of Helium 10 :
  • Product Research - Black Box
  • Keyword Research - Magnet & Cerebro
  • Analytics - Keyword Tracker
  • Certifications Required From Amazon

  • Amazon Ads Foundations Certification
  • Sponsored Ads Certification
  • Sponsored Ads Advanced Certification
  • Video Ads Certification
  • Campaign Optimization Certification
  • Amazon DSP Certification
  • Amazon DSP Advanced Certification
  • Amazon Ads Retail Certification
  • Amazon Ads Advanced Retail Certification
  • Bonus Skills (A Plus For Your Application)

  • Experienced with tools such as Slack, and Asana (or comparable tools) for communication and project management.
  • Skilled in building strong, trust-based relationships with clients, serving as the gatekeeper for client accounts, and nurturing long-term partnerships.Skilled in hiring, performance management, and professional development to maintain a high-performing team aligned with agency goals.
  • SEMrush or Ahrefs SEO Certification (for in-depth keyword and analytics skills).
  • Google Analytics Certification (for data insights and client reporting).
  • Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) (for structured process management).
  • Asana Project Management Certification.
  • Our Core Values

  • Smart Tech, Smarter Moves.
  • We don't just use tech — we embrace it. AI & tools fuel faster action, stronger momentum, and unlock new opportunities.

  • 1+1 = 11.
  • By mentoring, collaborating, and trusting each other, we unlock potential far beyond our own — transforming good teams into great ones.

  • Soft on People, Tough on Problems.
  • We lead with empathy and respect for people, while confronting challenges with relentless resolve. Compassion fuels our relationships, but action powers our results.

  • Clear, Kind, and Consistent.
  • We lead with candor, deliver it with respect. Consistency fuels progress, and clarity in communication keeps us aligned.

  • Intrapreneurial Instinct.
  • Excellence isn't just a goal — it's our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.

  • Courage to Speak, Strength to Listen.
  • We share truth with care - even when it's hard. Feedback is intentional, not impulsive. We think about the 'why', care about the 'how', and deliver it when it matters the most - in the moment. And when others speak, we listen to understand, not to respond.

    Expectations (What To Expect)

  • Work Setup
  • Enjoy a competitive base salary, 46 hours a week working hours, and the flexibility of a permanent work-from-home setup based on performance.

  • Learning & Growth
  • Gain unlimited access to our SOP Library, ongoing mentorship, and structured career development support — all structured to give you exposure, learning, and the opportunity to grow while creating real impact in your career.

    Ready to Join the Crew If you see yourself thriving in a place that values your ideas first, your passion always, and your growth forever, we want to meet you.

    Ready to lead the creative charge and shape how brands show up on Amazon and beyond Hit 'Apply' and let's conquer the e-commerce world together.

    The Marketplace Guru is an equal opportunity employer.

    Skills : e-commerce,brand management,project management,promotions management,amazon,communication,google workspace,asana,client management,people management,ppc,strategic account growth,catalog marketing,campaign management,seo

    Skills Required

    Slack, Ppc, google sheets , Data Analysis, Asana, G Suite, Seo

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