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Area Sales Manager

Area Sales Manager

Emami Ltdsurat, gujarat, in
2 days ago
Job description

We are hiring!

Position : Area Sales Manager – General Trade, Consumer Care Division (CCD)

Location : Surat

Reporting to : Regional Sales Manager

Industry : FMCG

Why Join Us?

  • We are one of the leading and fastest growing FMCG companies dealing in cosmetics, personal care and healthcare in India.
  • Collaborate with passionate teams in a growth-focused environment.

About the job

We are looking for a high-performing Area Sales Manager (ASM) to lead channel strategy, sales execution, and team management for our Consumer Care – General Trade Division . If you have strong FMCG experience and a passion for building winning markets, we would love to connect!

Your responsibilities will include :

Sales Planning & Execution

  • Develop and implement sales plans aligned with company strategy to achieve area sales targets.
  • Manage effective product routing to maximize availability and reduce logistics costs.
  • Ensure all sales activities adhere to allocated budgets and trade marketing guidelines.

    • Channel & Market Development

  • Expand market growth through management and development of Distributors, Retailers, and Stockists
  • Execute trade promotions and customer engagement schemes to drive business growth
  • Identify and recommend new product opportunities or improvements based on market insights and competitor activity.

    • Sales Performance Improvement

  • Enhance forecast accuracy and implement Go-To-Market (GTM) strategies.
  • Improve distributor and field force efficiency through automation and capability building.
  • Support new product launches and promotional activities to strengthen brand positioning.
  • Plan and implement SKU and Distributor wise - Coverage, Reach and Strike Rate (CRS) norms for the month – using them to achieve brand and product-level sales goals

    • Market Intelligence & Reporting

  • Analyse sales data and provide actionable insights to the Regional Sales Manager
  • Monitor competition and provide feedback for counter-strategies to Regional Sales Manager

    • Operational Efficiency

  • Ensure stock availability and hygiene across the distribution network.
  • Coordinate with depots for smooth stock movement, hygiene, timely product delivery and claim settlements.
  • Address and resolve damage claims arising during in-transit movement of goods.

    • Team Leadership

  • Manage and lead a team of Area Sales Executives and Market Reps
  • Train and develop team members to ensure capability enhancement and performance delivery.

    • What we are looking for?

  • 5–7 years of FMCG sales experience, with at least 3-4 years in ASM role in General Trade (CCD)
  • Proven expertise in driving the sales strategies through efficient channel management and sales management for achievement of the sales and distribution targets for the assigned territory.
  • Proficiency in MS Excel, PowerPoint
  • MBA / PGDM in Marketing, Sales, or Business Management

    • What will make you successful?

  • Effective Sales Planning – Skilled in proactively developing and executing monthly and quarterly sales plans, ensuring alignment between team objectives and broader business goals.
  • Solid Channel Management – Proven ability to build and sustain strong partnerships with distributors, stockists, and retailers to drive product availability and maximize market coverage.
  • Expertise in Trade Marketing Scheme Execution – Well-versed in interpreting, and executing trade-marketing initiatives that effectively engage channel partners and boost in-market performance.
  • Digital Proficiency – Adept at leveraging sales force automation tools, distribution management systems, and data analytics to enhance operational efficiency and field effectiveness.
  • Results-Orientation – Consistently delivers or exceeds performance targets, driven by a strong sense of accountability and business ownership.
  • Strong Communication & Influence – Excellent at engaging and influencing cross-functional teams, internal stakeholders, and external partners to align efforts and drive outcomes.
  • Commercial Acumen – Combines sales expertise with a solid understanding of profitability, cost control, and operational levers to ensure sustainable business growth.
  • Effective Team Leadership – Capable of leading, motivating, and developing sales teams to achieve high performance and meet business objectives.

    • Ready to Make an Impact?

    Apply now

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    Area Sales Manager • surat, gujarat, in