Digital Analytics & Monitoring Specialist (Data & Performance-Focused)
Cressanda Railway Solutions Limitedthiruvananthapuram, kerala, in20 days ago
Job descriptionTrack engagement metrics (likes, shares, saves, CTR, impressions). Run competitor benchmarking (how their content performs in search & social). Generate monthly insights on which hashtags, content types, or posting times yield the best performance. Recommend adjustments to improve campaign ROI. Baseline Setup (Month 1) : Establish key KPIs, dashboards, and benchmarks. Monthly Reports : Detailed analytics covering reach, impressions, engagement, CTR, follower growth, and SEO keyword performance. Visual dashboards (charts, graphs) for client-facing reports. Final 3-Month Report : Comprehensive review of all digital media KPIs. ROI & cost-benefit analysis of campaigns. Strategic recommendations for scaling.
Core Role : Track, measure, and optimise based on analytics for a client based in the finance sector.
SEO / SMO Responsibilities :
SEO (Analytical Side) :
- Keyword tracking & ranking reports for campaign-related terms.
- Monitor website / social traffic sources and CTR from organic posts.
- Audit SEO health of linked content (landing pages, microsites, YouTube, etc.).
- Suggest optimisation opportunities based on data.
SMO (Analytical Side) :
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Digital Specialist • thiruvananthapuram, kerala, in
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