Junior Media Buying Executive(Performance Adver.g Meta&Google Ads)

Key Responsibilities :

• Plan, launch, and optimise paid ad campaigns on Meta and Google Ads.
• Monitor performance metrics like CTR, CPC, ROAS, and conversion rates to improve ad efficiency.
• Conduct A / B testing on ad creatives, targeting, and bidding strategies.
• Use Google Analytics and other tools to track and analyse campaign performance.
• Collaborate with the design team to create ad creatives or use Canva for quick design edits.
• Write compelling ad copies in English to drive engagement and conversions.
• Research market trends, audience behaviour, and competitors to refine strategies.
• Manage ad budgets effectively to ensure maximum ROI.

Skills Required

Performance Marketing, Google Ads, Digital Advertising, Google Analytics