Digital Content Strategist

Position : Social Media Associate

Experience : Minimum 3 years

Location : Hyderabad (Work-from-office)

Type : Full-time

About the Role

We are looking for a proactive and creative Social Media Associate with a minimum of 3 years of experience in managing and executing digital content strategies. The role involves working across multiple verticals within the organization, creating content that is both meaningful and engaging, and helping amplify brand visibility through organic and paid digital channels.

If you’re someone who understands both the art of storytelling and the science of social media performance — and knows your way around Canva and campaign dashboards — we’d love to meet you.

Key Responsibilities

• Content Strategy & Execution
• Plan, schedule, and publish platform-specific content across Instagram, Facebook, LinkedIn, YouTube, etc.
• Write effective captions and post copy aligned with brand tone and audience preferences
• Work with internal design and content teams to develop visuals and videos
• Community Management
• Respond to comments, DMs, and mentions to nurture online communities
• Track audience sentiment and engagement across platforms
• Cross-Functional Collaboration
• Liaise with internal stakeholders from multiple teams (content, design, events, leadership)
• Coordinate for content approvals, briefs, and campaign alignment
• Analytics & Performance
• Track performance metrics and compile monthly reports
• Use insights to tweak content strategy for better results
• Tools & Trends
• Hands-on experience with Canva , Meta Business Suite, Google Ads Manager, Buffer, and analytics dashboards
• Stay updated with social media trends, formats, algorithm changes, and emerging tools including AI-based content tools

Requirements

Nice to Have