Lead - Social Media
Key Responsibilities :
- Devise and execute strategies to scale Livspace's social presence to millions of views and engagements across Instagram, YouTube, LinkedIn, and emerging platforms.
- Continuously experiment with content formats, posting schedules, and platform features to hack growth.
- Stay ahead of algorithm changes and platform trends; pivot strategy in real time.
- Own analytics dashboards; crunch numbers daily / weekly to identify what's working and what isn't.
- Translate data into actionable creative insights that sharpen content strategy.
- A / B test relentlessly - from hooks to thumbnails to posting time - and systemize learnings.
Content Creation & Leadership :
Lead with ideas : generate sticky, platform-native content concepts that spark conversations.Be hands-on when needed - writing hooks, scripting reels, or experimenting with AI-led content creation.Collaborate with designers, video editors, and copywriters to ensure content quality and brand alignment.AI & Automation :
Leverage AI tools for faster content production, ideation, and performance optimization.Build playbooks to integrate AI into day-to-day workflows for maximum efficiency.What We're Looking For :
Proven growth record : You've grown a brand or personal channel to 7-figure views / followers.Data wizardry : Strong experience with analytics tools (native + third-party).You see patterns others miss :
Creative instinct : Sharp at scripting hooks, spotting trends, and knowing what content will travel.AI fluency : Comfortable experimenting with AI content tools, not just as a gimmick but as a growth lever.Platform hacker : Deep knowledge of how Instagram Reels, YouTube Shorts, LinkedIn virality, and new platforms actually work.Doer + thinker : Can zoom out to strategy but also roll up sleeves to make content(ref : iimjobs.com)