Senior Performance Marketing Manager

About us

Avo Automation is an industry-leading test automation platform dedicated to revolutionizing how businesses approach software quality. Emerging from stealth mode in late 2020, we have focused on transforming the way organizations think about software quality. Our AI-driven, no-code platform delivers continuous quality assurance across key business processes and supports over 200 technologies. With efficient test data management and machine learning capabilities, our platform enables teams to enhance quality, conduct efficient data validation, and reduce time to market.

Overview

We’re looking for a Senior Performance Marketing Manager to own and scale our paid acquisition engine across Google Ads and Ads, with a strong focus on pipeline impact, ROI, and account-based strategies.

This is a hands-on role for someone who is as comfortable setting strategy as they are executing and optimizing campaigns daily. You will own paid media performance end-to-end, from targeting and messaging to conversion, attribution, and revenue impact.

Responsibilities

• Own and execute paid campaigns across Google Ads and Ads for :
• Lead generation
• Brand awareness
• Account-Based Marketing (ABM)
• Build and optimize campaigns with clear pipeline, CPA, and ROI targets
• Develop and run intent-based campaigns, using intent data and signals to prioritize accounts and audiences
• Continuously test and optimize :
• Targeting
• Bidding strategies
• Creatives and messaging
• Landing pages and conversion paths
• Work closely with :
• Sales and RevOps on funnel alignment and attribution
• Content and product marketing on messaging and offers
• Track and report on performance across the full funnel :
• CTR, CVR, CPL, CPA
• MQL, SQL, pipeline, and revenue contribution
• Support ABM strategy execution, including account targeting, personalization, and retargeting
• Contribute to SEO strategy and performance (hands-on experience is a plus, not mandatory)
• Identify new opportunities to improve efficiency, scale what works, and stop what doesn’t

Qualifications

Desired Skills

Why Join Avo Automation

Interested? Apply or reach out directly.