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Visual Communication & Social Media Intern

Visual Communication & Social Media Intern

ConfidentialMumbai, India
1 day ago
Job description

VISUAL COMMUNICATIONS & SOCIAL MEDIA INTERN

Employment Type : Internship (6 months, with potential full-time conversion)

Starting Date : Immediately

Location : Kala Ghoda, Fort

Experience : Bachelor's degree or currently pursuing studies in Fashion Communication, Luxury Brand Management, Design, Media, or Mass Communication.

(At least one prior internship in Fashion, Retail, or Social Media is required.)

Stipend : ₹7,000 per month

ABOUT SDS by KUSHAL SHAH :

  • SDS by Kushal Shah is a men's luxury brand specializing in Prêt, Couture, and Bespoke.
  • We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.
  • Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.
  • Our parent company, Sheetal, has been a pioneer in Indian fashion retail for over 50 years.
  • Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILITIES (KRAs) :

1. Content Planning & Platform Management

  • Assist in planning, developing, and executing monthly content calendars across Instagram, Facebook, Pinterest, LinkedIn, and YouTube.
  • Ensure content mix aligns with brand objectives — including product stories, styling tips, founder features, and campaign rollouts.
  • Collaborate with internal teams to align content with marketing, retail, and PR campaigns.
  • Manage posting schedules and ensure consistency in brand tone, format, and posting frequency.
  • Optimize timing and hashtags for maximum reach and engagement.
  • 2. Visual Conceptualization & Design Support

  • Assist in creating mood boards, concept decks, and creative directions for photo and video shoots.
  • Work closely with the creative team to ideate layouts for campaigns, stories, and carousel posts.
  • Support the design and editing of digital collaterals, lookbooks, invites, posters, and in-store creatives.
  • Contribute ideas for visual campaigns that strengthen the brand's luxury identity.
  • 3. Photoshoot & Video Shoot Coordination

  • Support on-site during campaigns and product shoots — helping with logistics, coordination, and on-set styling assistance.
  • Capture and edit behind-the-scenes (BTS) content, reels, and snippets for social media use.
  • Maintain a structured library of digital assets (photographs, videos, and design files) for internal reference.
  • 4. Content Creation, Editing & Publishing

  • Assist in designing and editing photo and video assets using Adobe Creative Suite and Canva.
  • Help create visually consistent layouts and templates for brand storytelling.
  • Write engaging captions and assist in basic copy for posts and short-form videos.
  • Schedule and publish posts through platform tools or scheduling applications.
  • 5. Brand Identity & Visual Consistency

  • Ensure all digital assets reflect brand guidelines — including tone, typography, color palette, and design language.
  • Support offline communication design for packaging, labels, invites, and event collaterals.
  • Collaborate with the design team to uphold a cohesive brand image across every touchpoint.
  • 6. Social Media Engagement & Growth

  • Monitor engagement on posts — comments, shares, DMs, and tags — ensuring timely, brand-aligned responses.
  • Identify opportunities for engagement with influencers, stylists, and customers.
  • Maintain digital relationships through proactive community building and influencer outreach.
  • Assist in implementing strategies to enhance follower growth and content performance.
  • 7. Analytics & Reporting

  • Track engagement metrics such as reach, impressions, follower growth, and post-performance.
  • Assist in preparing monthly performance reports using Meta Insights, Pinterest Analytics, YouTube Studio, and Google Analytics.
  • Use insights to recommend improvements for future campaigns and creative direction.
  • 8. Trend Research & Innovation

  • Stay updated with the latest trends in fashion, luxury branding, digital aesthetics, and visual communication.
  • Research new Instagram Reels formats, trending audios, visual filters, and campaign styles relevant to luxury fashion.
  • Identify competitor trends and contribute ideas for unique storytelling opportunities.
  • Proactively recommend new tools, formats, and visual storytelling approaches to keep the brand culturally relevant.
  • 9. Collaboration & Cross-Functional Coordination

  • Work closely with the Marketing, PR, and Design teams to ensure unified brand communication.
  • Liaise with external partners — photographers, stylists, editors, and vendors — for execution support.
  • Coordinate with retail and e-commerce teams for timely access to new collections, product imagery, and styling inputs.
  • SOFTWARES & TOOLS KNOWLEDGE (Required) :

  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom)
  • Canva (for quick layouts and social content templates)
  • Figma (for layout structuring, prototyping, and collaborative design feedback)
  • Meta Business Suite (for analytics, insights, and scheduling)
  • Pinterest Analytics & YouTube Studio (for content and performance tracking)
  • Google Workspace & Microsoft Office Suite (for presentations, documentation, and reporting)
  • Later / Planoly / Hootsuite or equivalent social scheduling tools
  • PREREQUISITES :

  • Background in Fashion Communication, Design, Luxury Brand Management, Media, or Mass Communication.
  • At least one prior internship in Fashion, Retail, or Social Media.
  • Strong understanding of brand aesthetics and visual communication.
  • Excellent communication, organization, and time-management skills.
  • Proficient in Adobe, Canva, Figma, and social media analytics tools.
  • Keen eye for visual detail, color, and luxury presentation.
  • A proactive, creative, and collaborative mindset.
  • Interested candidates can send their resumes and portfolios to :

    [HIDDEN TEXT]

  • 91 7021977978
  • Skills Required

    Canva, Lightroom, After Effects, Figma, Illustrator, Premiere Pro, Photoshop, Microsoft Office Suite, Adobe Creative Suite, hootsuite

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